FASHION WAGON
Western
Fashion
with aloha
By Shannon Geddes
JOELLE SOUZA had no idea that
a move with her husband,Sheldon,
known as the Aloha Cowboy, to
Idaho to focus on his career as a
bull rider would be the beginning of
her own business. Born and raised
in Hawaii, she never knew western
fashion, but was soon introduced
to it after moving to the mainland.
Joelle got herself into fashion
by wanting to look good for her
husband. Having no family near
them, she spent her time mixing
western fashion with her own aloha
styles. She posted a photo on her
facebook page of an original outfit
with her wearing a tropical print skirt
and a western shirt. She was quite
surprised by the interest and
things just grew from there,
in fact her influencer name
became the Aloha Cowgirl,
fitting just perfectly.
Before long, Joelle had brand
reps from various boutiques.
After moving from Idaho to
Arizona and back to Hawaii,
Joelle opened the first
western boutique in Kauai.
She also coordinated the
first ever Western Fashion
Show this past July in
Hawaii. Her boutique,
The Prickly Pineapple is
an elegant mix of western
fashion and the aloha style.
Her styles come straight from her own
island heritage and the influences from
the desert style of the mainland.
The Prickly Pineapple is a mix of
tropical print, fringe, suede and western
fashion style. We are so excited that
Joelle has joined our Rodeo Fame team
for the Rodeo Fame’s Legacy of the
West Gala on December 12th at The
Plaza Hotel & Casino.
The Prickly Pineapple
www.thepricklypineapplehawaii.com
208-954-0356
www.rodeofame.com
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