RM RM_Sum2016 | Page 211

BEING A MODEL, MOTHER, BUSINESS WOMEN AND CELEBRITY, COCO ROCHA FITS EXACTLY AND PERFECTLY WITH THE IMAGE OF THE WOMEN DREAMED BY ROBERTO BRAVO. Roberto Bravo describes their ideal woman as feminine, fashionable, successful, energetic, self-confident and happy. Coco Rocha represents this modern, lively, and multifaceted woman and has been chosen as the face of Roberto Bravo’s “Inspiration Campaign” of 2016. Aytaç Kamar, founder and CEO of the brand, said “This campaign is about creating a daily life with luxury. We chose Coco Rocha because she is iconic, smiley, multifaceted, hardworking, and at the same time, enjoys her life – a combination that is at the very core of this brand.” The Coco Rocha campaign photo shots were striking and exciting images that will take women by surprise. The different hours and friendly sentiments of Co co’s day reflected in these pictures will show how she’s adopted luxury, including these jewelries, in her everyday life. Being a model, mother, business woman and celebrity, Coco Rocha fits exactly and perfectly with the image of women dreamed by Roberto Bravo. The concept, which was photographed and brought to life by world famous Italian artist Alan Gelati, was inspired by the multiple facets of the supermodel. Her expression perfectly reflects the brand values, coming to life through the camera.