RM MAGAZINE issue 7 RM MAGAZINE issue 7 2018 | Page 3

WELCOME FROM ARMA Welcome F rom a revenue management (RM) perspective, I am really looking forward to 2018 for our region. Australia has strong RevPAR growth predicted over the medium term with supply growth expected to be absorbed by demand, we therefore have an incredible opportunity to ensure our RM strategies convert this into strong profit results. Similarly, the outlook for New Zealand is positive and both countries have strong demand and spend- growth forecasted from international arrivals, particularly from China. With this in mind, it is vital all opportunities are maximised across distribution platforms that drive and capture this demand effectively. RM is not a set and forget process – managing channel mix, knowing costs per channel, analysing results, constantly forecasting and identifying new opportunities is essential for all accommodation operators. This also holds true when positive results have been achieved – there are missed revenue and profit opportunities even in great results. ARMA supports industry with up-skilling in the discipline of RM. Our goal is to provide a consistent base-level of education through our online foundations program – Think-Change- Grow® supported by ARMA trainers and to provide educational pathways for employers in this critical discipline. This program – the first of its kind for industry – has been available for over four years, is interactive engaging learning and designed to appeal to all sectors of our diverse accommodation industry. ARMA is the preferred supplier of revenue management education for the Accommodation Association of Australia and Tourism Industry Aotearoa whose members receive educational benefits to up-skill and get certified. We are also expanding our education distribution network and welcome STAAH as ARMA Academy Partners. ARMA currently supports STAAH’s global customer base with independent RM education. In addition I would li