RM MAGAZINE issue 7 RM MAGAZINE issue 7 2018 | Page 2

In this issue Channel Performance Revs Up Profits for Hoteliers ....................................................................... 4 The who’s who of RM Margaret Shannon ........................................................................................... 7 Global Hotel Study 2017 ........................................................................................................................... 8 7 Ways to track your competition ....................................................................................................... 10 Are we using business intelligence and big data intelligently? ................................................. 12 Blockchain & Hospitality – a bit like a 2 year old on a sugar rush .......................................... 16 Does your Property Management System save money while boosting revenues? ............. 20 Spotlight on Revenue Management Holiday Parks ...................................................................... 22 Critical Elements of your data story ................................................................................................. 24 Are you practicing Revenue Management or Revenue Strategy? ............................................ 26 Optimising your online channel mix: 4 tips to help maximise revenue opportunities ...... 30 SnapSHOT Psychological Strategies ................................................................................................. 32 Metasearch: the winning approach to direct bookings ............................................................... 34 Value Currency ........................................................................................................................................ 40 Recipe ........................................................................................................................................................ 42 PUBLISHER Melissa Kalan – ARMA www.revenuemanagement.com.au DESIGN Debbie Elliott – 0421 026 915 Warranty & Indemnity Advertisers and/or advertising agencies upon and by lodging material with the Publisher for publication or authorising or approving of the publication of any material INDEMNIFY the Publisher, its servants and agents against all liability claims or proceedings whatsoever arising from the publication and without limiting the generality of the fore-going to indemnify each of them in relation to defamation, slander of title, breach of copyright, infringement of trademarks or names of publication titles, unfair competition or trade practices, royalties or violation of rights or privacy AND WARRANT that the material compiles with all relevant laws and regulations and that its publication will not give rise to any rights against or liabilities in the Publisher, its servants or agents and in particular that nothing therein is capable of being misleading or deceptive or otherwise in breach of Part V of the Trade Practices Act 1974. The views expressed in RM are not necessarily those of the editor or publishing staff. While every effort has been made to insure accuracy of the information in this publication, no responsibility will be accepted by RM. © No part of this publication may be reproduced without permission from the publisher. 2 Better Revenue I Better Industry I APAC I www.revenuemanagement.com.au