5 Check out Review Sites for Comments
What are others saying about your competitors?
You can find out with ease by looking at review sites
such as TripAdvisor, Google Plus, etc. Are there any
common complaints or compliments amongst your
competitors that you can either adapt or avoid to
benefit your own business?
6 Check out Their SEO Efforts
Do a quick search on Google using the keywords
your customers are likely to use. Does your business
appear on the first page, or is it predominantly your
competitors? If it’s the latter, you may want to work
on the Search Engine Optimization (SEO) of your
website, implementing the competitive keywords that
your competitors are using to rank higher.
There are several tools available to help you track
the keywords your competitor is trying to rank for,
including Google Keyword Tool, SEM Rush, etc.
Another way is to right click on key pages of your
competitor’s website and click on ‘View Source’.
Search for ‘meta’ from the search bar on the top left.
The meta title and description
will tell you which words they are
trying to rank for.
7
Visit the Property
An old-fashioned way to track
competition is to experience their
product and service directly. Visit
properties in your location and
see what they are offering. Is there
something you can use to advance
your own business? Take notes of
their customer service techniques.
www.staah.com
Better Revenue I Better Industry I APAC I www.revenuemanagement.com.au
11