RitzyToo! June- July 2015 | Page 22

RitzyToo Bead Store of the Month Congratulations to ‘Just Bead It Concord’! The thousands of little bead stores or bead shops scattered around the world are fascinating little pieces of beading sub-culture, each in their own right! When a person reaches out to a little shop, or even a large shop, they usually discover special talent in their group, a fun side, a particular beading specialty, friendly helpful owner/ employee personality, etc. Finding these little treasures in one’s travels is very often rewarding in and of itself, never mind the friends you make along the way! The first thing you notice about, ‘Just Bead It’, Concord, California, is the fact that they are a proud, happy, and enthusiastic family business. Please meet the owners Joyce, Dave, Marie, and April. What a privilege to meet a family that took the vision of one member and, together, made it a dream big enough for four! Maybe just one of the secrets to their success is they have found different roles for each of the various owners. Let’s see if we can discover any of the other important features or factors at work in ‘Just Bead It’s success. Just Bead It owners (left to right): Joyce, Dave, Marie, and April 22| June-July | RitzyToo! | RitzyToo.com