Risk & Business Magazine F.A. Peabody Insurance Spring 2017 | Page 29

Jack Rawcliffe at South Main Street,
Hampden ca. 1936
the heart of the organization, and Jeff
continues to invest in both heavy repair
and diagnostic equipment. Jeff and his
son, Rob, just completed a new addition
to the service department and updates
to the parts department. The emphasis
on employing high-tech diagnostic
equipment and continuing education
for service technicians, all of whom are
now equipped with iPads, has allowed
Rawcliffe’s to fundamentally change the
way vehicle repair is practiced. In the
past, vehicles were brought in for repairs
when car troubles occurred. Rawcliffe’s
has intentionally changed that equation
and employs preventative vehicle care,
reviewing with customers when future
maintenance will be necessary by
establishing an upfront maintenance plan.
This allows preventative maintenance that
both extends the life of the vehicle and
avoids associated extra repair costs.
Today, Rawcliffe’s has grown to 21
employees with two locations. It has
earned a reputation for quality repair
services which many towns and other
commercial enterprises have come to
depend on as a one-stop vehicle service
and repair center for fleets. In many
instances, Rawcliffe’s vehicle maintenance
services have extended the life of
commercial vehicles up to 100 percent due
to preventive maintenance planning. Jeff
and Rob have learned that in a changing
world, a business needs to change with it
to thrive and that customers are their most
important asset. +
BY: KEN WHITE, WCP, V.P. SALES,
F. A. PEABODY INSURANCE
Ken specializes in personal and
commercial insurance. He holds the
Workers Compensation Professional
designation.
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