Risk & Business Magazine Cain Insurance Spring 2016 | Page 5

welcome to R&B 16 Exponential Organizations How Technology WILL Change Your Business CONTENTS Letter from the Owner 5 What’s Going on at Cain Insurance 6 Daily “Adrenaline” Meeting 9 Keep Up With What’s Happening Sticking to Your Agenda Why Are You Here? 12 What’s the Prospect Really Saying? 14 3 Digital Marketing Tips 20 Big Mistakes Interviewers Make 22 The Simple Story That is Missing From Your Marketing Look Past the “Buying Signals” and Ask More Questions Be Successful in 2016 Learn How to Avoid Them 7 Ways Your Ego Will Be Tested in Sales 24 Overcoming Sales Challenges Lead, Follow, or Get Out of the Way 26 Mission, Purpose & Vision Statements 28 Tax Credits 30 Cain Insurance 31 Political Expectations What’s the Difference? Advantages When Purchasing A Home 30 Years Strong www.caininsurance.ca T hirty years has come and gone and Cain Insurance Services is celebrating! In 1986 the company was formed by Dan and Eileen Cain. Later came Gwen Arbeau, our current Commercial Lines Manager and Luke Cain as a sales person. The partnership between Dan and Luke was formed in 1994. The company has evolved over that time with constant growth and we now employ 27 insurance professionals. Our growth has been because of our people. Cain Insurance has consistently invested in youth. The spirit of our company and our future is tied to these young insurance professionals that are being mentored for the future. The next thirty years will be for them to evolve with our company and continue the growth. Our company must continue to provide the best in insurance and risk management advice and that means educating and bringing along the next generation. Managing the average employee age is a challenge, made even more difficult within the province with the highest average age. We have worked hard to reduce our average employee age over time with a commitment to training. We were impressed during a recent visit to Lloyds of London with the quality of the brokers and underwriters. There was a very youthful dynamic at the oldest insurance marketplace in the