by: Rebecca Hall Gruyter, CEO of RHG Media Productions and Founder/Owner of Your Purpose Driven Practice
This powerful column provides you an opportunity to ask Rebecca those visibility/media questions, business questions, money questions, leadership, speaker, personal growth, and empowerment questions you have. Rebecca wants to help you overcome fear and bring your message forward. In each issue, Rebecca will select 1 to 3 questions to answer.
Question 1:
Dear Rebecca, what makes a great fee offer that truly serves your tribe and moves them to the next step?
~Linda Patten, President and CEO of Dare2Dream with Linda
Dear Linda, thank you for your question. The quick answer is: it depends. It depends on the media, where the current tribe is that you are speaking to, and how you are connecting with them. These factors will help determine the best “free offer.” It also depends on if you are looking to grow your list and/or create interaction with them. I believe it’s important to always have a clear goal for your gift. Have a purpose and know exactly WHY you are giving it. I recommend thinking about how this particular group is wired. What is their perspective? What you can help them with? What is a logical easy next step for them (and you). This will help you come up with a great and attractive offer that serves them well.
It is a good idea to have a range of things that you can offer. Have several different types of free gifts, including evergreen gifts that aren’t date-sensitive or might expire. For instance, if you are making an offer from a radio, podcast, TV Show, and/or summit, I would recommend a free offer that connects with your potential audience, serves them, educates them on the subject in which you are an expert, and is an easy “yes” offer. Typically, on these platforms they aren’t quite ready for a conversation yet. So, being able to offer them a report, video, ebook, recording of some sort, or an article will position you and grow your list. Once they are on your list you can start to build a relationship with them and invite them to a next step or possible conversation. When you are speaking at a live event, free gifts are great as well as offering a deeper conversation or consultation. If you try to skip a step and go straight to a conversation, you may miss out on many people that are ready to be on your list and build a relationship over time. (You can always build in the opportunity to talk with you within the context of your gift.) It is important to take a long term view of things and let people connect and get to know you over time. Let them remain on your list and in your community for a long time. I look forward to seeing all of the beautiful gifts you will be sharing with the world and your growing tribe.
Question 2:
Dear Rebecca, how can you tell when resistance to sharing yourself on a medium is due to it being outside your comfort zone or if it’s really not your way?
~Grace Cloyd, Owner/Sole Practitioner of Life By Soul
Dear Grace, Thank you so much for your media question. My first thought is this: if you are resistant to even looking at it and trying it, then I suspect it is because it is new and outside your comfort zone. It would be too soon to determine if it’s your way of reaching your people. unexpected surprises or challenges. When I focus in on truly how much time I have or am choosing to dedicate to my business, it helps me prioritize and select those activities that will move my business and goals forward most effectively (without burning myself out or swinging from one working extreme to playing all the time). It’s easy to find lots of “work activities” that we can do….like organizing files (all the time) instead of making the business call we need to make or perfecting an article or program (over and over). This leads us to getting us caught in the getting-ready-to-get-ready cycle rather than moving forward.
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Ask Rebecca!
RHG Magazine & TV Guide TM - Fall/Winter 2017 © All rights reserved.