Getting Started in Media
Welcome to Media Morsels! as we go through each edition I will be relaying in layman’s terms some of the tips that help make your area of the media successful. I hope you enjoy this column and always welcome feedback along with input of what subject you would like more information.
Let’s begin with the three major types of media: print, radio and TV. How do you decide which best suits your comfort zone? Can you use one of them to stretch your wings to elevate your knowledge and presence in the world?
To work in print media – whether it be for a magazine, a blog, a column or as a freelancer – the first evaluation of yourself would be your passion for this medium. You will find that throughout the editions and all of my morsels that the word passion will be repeated over and over. If you have the passion, the next question is “do you have the skills”. If not, you’ll need a good editor so that you can relay your message to the masses in a concise and understandable manner. This is important so as to make your message as broad as possible.
To have a talk radio presence it is important to speak clearly, be associated with a real network (not a blog or web service), promote and market yourself and your brand, have fun, and have interesting topics and guests. We again go back to the question: What is your focus and passion? That will come across whatever medium people are listening to you. A radio broadcast is like a telephone, it amplifies every emotion you have, if you sound good, you are really sounding great. The reverse is also true if there is no energy or enthusiasm in what you are discussing. We will expound on this much more in future articles.
We will now discuss TV – whether it is over-the-air or online television that is your particular niche. The first thing to know is that no matter what you undertake, there will always be production costs in everything you do in media. The quality, production, and success of your show will be determined by who absorbs these costs at the beginning and what partnerships you develop. Are you willing to invest in yourself and know that nothing is an overnight success? When you see the “overnight sensations or new STARS”, what you
Media Morsels
04
A Column
by Jon Missall
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RHG Magazine & TV Guide TM - Fall/Winter 2017 © All rights reserved.