R&G|MAGAZINE Edition #14 - September 2015 | Page 97

The Miller Soundclash is an international DJ competition that gathers DJs from countries around the world and puts them to the test. Winners of each country’s Soundclash go head to head at the grand finale in Las Vegas, Nevada to become the greatest DJ in the world. R&G Events were fortunate enough to get the job running the whole competition for the Zambian market. Our scope of works included social media, radio ad production, activations and management of the final event. After extensive social media support, numerous countrywide activations and weeks of radio adverts, the Miller Soundclash Zambia finals were upon us. The event was held at The Web, one of Lusaka’s very few live performance venues. carried on throughout the day, 97