Reynolds Travel Centre Monthly E-mag Issue 04 | Page 31

While snow holidays are typically assumed to be for snow sport enthusiasts, they are becoming extremely popular as a holiday option for those looking for a wellness, health and relaxation retreat. That may sound surprising, but there is so much to do at a snow-filled destination than just ski or snowboard. Whether its shopping, indulging in the resort’s spa treatments, hopping on and off chair lifts to discover the best views of the region for the perfect Instagram picture, tobogganing, snow-shoe walking, enjoying the Jacuzzi in the snow, or simply sitting at the fireplace with a good book with majestic mountains spread out in front of you – there’s so much to offer everyone.

Club Med has also seen a growing trend where sales teams, CEO’s and business owners are trading boardrooms for snowboards and spa days for ski’s to shift their conferencing and incentive trips to progress with the ever changing times and the world of opportunities (quite literally) available to them. Voluntarily spending time in below-freezing temperatures may not sound conducive to business brainstorming or ideal as an incentive, but you'd be surprised at how inspiration can strike atop a chair lift heading from one ski slope to the next; or how business relationships are strengthened while sipping on a chocolat chaud during a spontaneous apres ski session, as the sun sets over the mountain. There is evidence that such informal encounters with like-minded people can be the key to unlocking some of the most valuable business conversations any sales teams, business owners and top management executives are likely to have.

Whether it’s a corporate group or a big bunch of friends, a snow holiday offers something so different, and its magic is enhanced when experienced in a group. Groups also enjoy better discounts when it comes to snow holiday bookings, particularly when booked at least six to 12 months in advance.

Globally there is high demand for snow holidays, which means snow holiday resorts are also in need. Club Med has also made a concerted effort to try and make snow holidays more accessible to a larger part of the population, and with over 20 all-inclusive Club Med snow resorts around the world at present, and one new snow resort opening each year, Club Med is answering this demand and providing a wider variety for the South African traveller who is keen to try something new, somewhere new.