from the ladies of ASC
W
HY HAS ASC TAKEN OFF?
This month we wanted to focus our
letter to you on why we think ASC has taken off so much. It’s
interesting for us to watch women from all walks of life interact
on such a personal level. So we want to explore this topic a little
more to see what we can uncover.
WE’RE LISTENING
Each day, we spend 16+ hours interacting with you. We are
here for you! We want you to always come to us with questions,
comments, concerns. We haven’t achieved such great success by
not putting the needs of the group forward in all decisions. As
we continue to grow, we learn and get better for you.
THE HUMAN TOUCH
In doing research in preparation for this letter, we came across
several studies that show millennials prefer human interaction
over digital. This is probably a fascinating fact for our parents
and grandparents. Believe it our not, we aren’t screen-addicted
serial tweeters who only want to interact with brands in the
digital sphere and avoid real human contact at all costs.
We have created several sub-groups based on your feedback,
including most recently, ASC Moms and ASC OTP. We hope you
tap into the different subgroups within the ASC ecosystem.
Specifically, over half of the millennials surveyed in a recent
Mattersight survey said that they prefer to communicate
with friends and family in person, identifying chemistry as an
important characteristic of a quality conversation.
Since we are an event-based group, the desire for meaningful
human interaction has contributed to the success of ASC.
We millennials desire true interaction with genuine humans.
(Someone tell our parents this -- they wouldn’t believe it!)
THE MEANING OF FRIENDSHIP
Since ASC started in April, it has continued to evolve. However,
one thing has remained constant: Friendship First. We created
ASC to cultivate meaningful relationships. This has guided our
decisions on how we run the organization, such as, not allowing
direct solicitation on any of the ASC-run pages. Using this
guiding principle in all decision-making on behalf of ASC has
definitely contributed to the success of our special group.
WHAT WE’VE ACHIEVED
• Connected nearly 2,000 women from all over Atlanta
• Organized social events in the newest places around Atlanta
• Set up health & wellness events, such as: yoga, hikes, and
barre classes
• Offered opportunities to volunteer for organizations that
give back to the Atlanta community
• Partnered with local and global brands to raise awareness
among our private club
We have celebrated great success since we started, bringing
women together who would have otherwise never met. We
hope that you continue to engage and plug in to one of our
many social outlets! And please come up and introduce yourself
at the next event you attend! We love meeting you and hearing
your stories! We owe our success to you all.
We look forward to meeting all of you at The Masquerade
on October 29th at Opera Nightclub, our first charity event
benefiting The Rotary Foundation! We are so excited to get
dressed up with you and have a good time! Get your tickets here!
Sincerely,
Ash & Eleni
Co-Founders
REVEAL | Fall 2016
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