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refurbishment, repair and remanufacture before the outermost loop of recycling, which is the hierarchy of steps in sustainable material management in a circular economy.
“The vision in which reuse is the most preferred approach to transport packaging is also the core of RPA messaging. While RPA is endorsing the Global Commitment, the Global Commitment is also endorsing RPA and our reuse agenda. RPA members have the expertise, products and services to design, build, implement and optimize reusable packaging systems. For all businesses and governments seeking reusable solutions for transport packaging, RPA is the leading industry organization ready to help.
“RPA supports increasing the global visibility and reach of this effort. Our voice in promoting reuse just got much louder around the world. This will mean more visibility to the advantages of reuse. And new business opportunities for RPA members will continue to emerge.”
Signatories include companies representing 20% of all plastic packaging produced globally. Participants can be found at this link. They include well known consumer businesses such as Danone; H&M group; L’Oréal; Mars, Incorporated; PepsiCo; The Coca-Cola Company; and Unilever; major packaging producers such as Amcor, plastics producers including Novamont, and resource management specialist Veolia.
“This campaign is very specific about trying to position away from single-use packaging and to incorporate or adopt more reusable packaging,” said Tim Debus, RPA President. “For us, it is a clear alignment as to what we do as an association, and what this campaign is speaking to, which is the reuse of materials, including packaging. We thought it was very well aligned with our mission. We believe we can offer support and expertise behind use models, especially for transport packaging. We are looking forward to explaining and demonstrating the advantages of reuse.”
“We know that cleaning up plastics from our beaches and oceans is vital, but this does not stop the tide of plastic entering the oceans each year,” said Dame Ellen MacArthur, founder of the Ellen MacArthur Foundation. “We need to move upstream to the source of the flow. The New Plastics Economy Global Commitment draws a line in the sand, with businesses, governments and others around the world uniting behind a clear vision for what we need to create a circular economy for plastic. This is just one step on what will be a challenging journey, but one which can lead to huge benefits for society, the economy and the environment. I encourage all businesses and governments to go further and embark on a race to the top in the creation of a circular economy for plastic. One in which this material never becomes waste or pollution.”
RPN