Reusable Packaging News No. 9, 2018 | Page 7

Reusable Packaging News

RPN

The Global Commitment aims to create ‘a new normal’ for plastic packaging. Targets will be reviewed every 18 months, and become increasingly ambitious over the coming years. Businesses that sign the commitment will publish annual data on their progress to help drive momentum and ensure transparency.

Targets include:

- Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models

- Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025

- Circulate the plastic produced, by significantly increasing the amounts of plastics reused or recycled and made into new packaging or products

- Eliminating unnecessary and problematic plastics is an essential part of the Global Commitment vision, and will make it easier to keep remaining plastics in the economy and out of the environment.

Kukuk continued: “Chief among the characteristics motivating RPA’s endorsement is found in the second point of the common vision: “Reuse models are applied where relevant, reducing the need for single-use packaging.” This statement calls for companies to explore reuse business models “as a preferred ‘inner loop,'” then followed by activities such as refurbishment, repair and remanufacture before the outermost loop of recycling, which is the hierarchy of steps in sustainable material management in a circular economy.

“The vision in which reuse is the most preferred approach to transport packaging is also the core

“Chief among the characteristics motivating RPA’s endorsement is found in the second point of the common vision: “Reuse models are applied where relevant, reducing the need for single-use packaging.”

Norm Kukuk, RPA Chair