Retail Asia 2018 RA September.October 2018 (Online) | Page 41

RETAIL SPACE
Wanderlust + Co celebrates first
pop-up store in Malaysia
JEWELLERY label Wanderlust + Co has
recently opened its latest pop-up concept
in Malaysia at 1 Utama Shopping
Centre in Petaling Jaya, in conjunction
with the Malaysia-based brand’s eighth
anniversary.
Following this launch was another
strategic pop-up space in Singapore at
Tang Plaza.
“We are so excited to be opening
our new pop-up concept here in our
home country and neighbouring cities,”
said Jenn Low, founder and managing
director of Wanderlust + Co. “It’s so
surreal to come full circle, creating
an offline experience, for our Asian
#WCOgirlgang. Our goal is to enhance
their shopping journey with our omni-
channel strategy, breathing life into our
digital brand experience within the
pop-up store.
“We are currently stocked in over
500 stores, predominantly in the US,
the UK and Australia, alongside 26
other countries around the world, but
the Asian market is an increasingly
relevant focus for us. As our global
head office is in Kuala Lumpur and
being Malaysian myself, this region and
what we can offer our local community
is especially close to our hearts. This
pop-up store in 1 Utama is just the
beginning of more exciting future plans
to come.”
The brand said the contemporary
space is infused with millennial
aesthetics, catered for today’s digital
girl, and speaking to those who are
This pop-up store in 1 Utama is just the
beginning of more exciting future plans to
come.
young at heart. Visitors are greeted with
the brand’s trademark medley of pastel
hues. The mixed metal jewellery pieces
are merchandised across sleek white and
marble surfaces. The space is light, airy
and fun, accented with cascading floral
blooms and lush green foliage. ra
Ted Baker introduces first-ever men’s pop-up
in Singapore
BRITISH fashion label Ted Baker is
inviting shoppers to explore the latest
from its contemporary menswear
collections at the new year-long pop-
up at Takashimaya Shopping Centre
— located along Singapore’s famous
shopping street, Orchard Road.
Cited as “the first of its kind” in
the republic, the pop-up retails a wide
array of items within a 500sqf space,
including the brand’s signature apparel,
bags, footwear and leather accessories.
Designed to showcase Ted Baker’s
uniquely British personality, the pop-up
features stylish wood and copper fittings,
along with rope motifs and sketches of
globes, bicycles and compasses on the
walls.
The new autumn/winter collection,
which offers fresh twists on signature
designs, will be available in the space and
customers who spend S$200 (US$145)
or more on full-priced items will be
offered an exclusive branded whiskey
glass.
The Ted Baker’s menswear pop-
up will run until August 31, next year
Ted Baker pop-up retails a wide array of
items within a 500sqf space, including the
brand’s signature apparel, bags, footwear
and leather accessories.
on Level 3 at Takashimaya Shopping
Centre. ra
Retail Asia September/October 2018
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