Retail Asia 2018 RA September.October 2018 (Online) | Page 25

FOCUS
and tools to improve work efficiency, adds
Forrester’s Wang.
This is in line with findings from a
report titled The changing role of the
store: Is your workforce ready? by research
and advisory firm EKN Research and
management consulting company Avanade,
where 40% of respondents said access
to workforce training and development
on mobile/digital will have the greatest
impact on workforce productivity and
performance.
Sendjobs’ Biswas also suggests constant
communication and regular feedback
to headquarters, by decentralising the
decision-making process in relation to day-
to-day operations and providing employees
with the ability to choose their shifts and
working hours.
As retailers make business decisions to
invest in technology, it is vital to transform
the workforce and invest in their employees
if they want to succeed in the digital era. ra
“Constant communication and
regular feedback to headquarters,
by decentralising the decision-
making process in relation to day-
to-day operations and providing
employees with the
ability to choose
their shifts and
working hours.”
— Rupam Biswas, Founder
and CEO, Sendjobs
Connecting the right match
OFFERING holistic workforce
management solutions that are
grounded in innovation and simplicity,
Sendjobs’ artificial intelligence (AI)
algorithm matches job posts instantly to
candidates’ skills and experience.
“With Sendjobs, staff can be
hired within just minutes of posting a
job,” claims Rupam Biswas, founder
and CEO of Sendjobs. The company
also offers a full suite of human
resources (HR) management products,
such as integrated HR management
system (HRMS) to manage employee
records, sign contracts, track leave and
attendance, approvals, performance
management, automatically scheduling
shifts and so on.
Through the Sendjobs platform,
Biswas says, employers are able to “save
countless hours” by automating the
entire hiring process.
“Retailers, who are looking to
manage their growth and boost the
success of their company within the fast-
paced retail industry, can rely on digital
integrated staff management systems
to increase process automation and
improve forecasting, which frees them up
Sendjobs believes it has the ability
to remove frictional vacancies and
unemployment in the retail sector.
from administrative processes and gives
them more time to focus on enhancing
their level of customer service.
“Efficient retail workforce
management improves product
knowledge, customer service, cross-
selling, and impacts loyalty and
rewards schemes — which positively
influence customer experiences. The
use of technology helps drive customer
engagement after sales as well,” Biswas
explains.
Sendjobs believes it has the ability
to remove frictional vacancies and
unemployment in the retail sector.
“Traditional sourcing methods are often
time-consuming and cumbersome, and
roles may not get filled as a result.
Sendjobs can help with reducing the
hiring cycle time by 70% at one-tenth of
the cost of currently available options,”
Biswas says.
Sendjobs also works as a social
hiring platform that allows employers
to build a presence and engage with
communities of prospective candidates.
Employers can post jobs, connect with
candidates and hire as many times as
they wish, all for free. ra
Retail Asia September/October 2018
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