SPECIAL REVIEW
chips, the brand is currently retailing
Hainanese Chicken Rice and Laksa
potato chips in Singapore and plans to
spread them to other Asian countries.
“I grew up loving chips and
over the years, we realised that there
are many different brands but a lot
of them are focusing on the same
flavours. We noticed that the Asian
flavours are missing from our shelves
and the most represented flavours
from Asia are wasabi or seaweed. We
have a lot of good food and flavours
here so we wanted to bring them out
with our products,” Kee added.
Indeed, Asia is a market that
many of the exhibitors at SFFA hope
to enter. I-coop Italiana Cooperative
offers convenient meal kits, The
Farmer’s Basket, that consumers can
prepare and cook on their own with all
the organic ingredients and handmade
pasta provided in the package. The
company hoped to discover if Asia
is interested in the kit and Italian
cuisine. Its representative, Maria
Serena Pintore, said: “From what I see,
Visitors had the chance to learn from
industry experts through a series of
engaging panel discussions, cooking
demos by star chefs, and beverage
masterclasses by sommeliers,
bartenders, sake and tea masters.
From left: Damion Angus, managing director, Montgomery; Ng Chee Meng, secretary-general,
NTUC and Minister in the Prime Minister’s Office; Gilbert Tan, CEO, e2i; and Christopher
McCuin, managing director, Montgomery Asia, celebrating at the opening ceremony of
Speciality & Fine Food Asia and Restaurant, Pub & Bar Asia 2018. Potato chips brand Flavours of the East
(F.EAST) wanted to gain more exposure and
branch out.
Another highlight of the trade show was the inaugural Investor Pitching Series launched to
provide a practical springboard for companies with exciting, innovative ideas to pitch their
concepts and products to a panel of industry judges for real-time feedback. Over 10 companies live-pitched their ideas
inclduding representatives from Mastercard,
Golden Equator Consulting, The Lo & Behold
Group, UOB, Enterprise Singapore and more.
Retail Asia August 2018
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