RETAIL TECHNOLOGY
Singapore’s airport first in
South-east Asia to accept WeChat
Pay airport-wide
CHANGI AIRPORT GROUP (CAG)
and WeChat Pay last month announced
a three-year marketing partnership, to
launch and publicise joint shopping
promotions at Changi Airport. This
partnership will allow the airport to
better serve its passengers, by offering
targeted and attractive promotions for
WeChat Pay users, the CAG said.
With the launch, Changi Airport
will be the first airport in South-east
Asia to launch WeChat Pay as a mobile
payment platform on a large scale across
its wide range of commercial offerings.
The airport said it will have the widest
acceptance of WeChat Pay among all
Asian airports, outside of China. Over
150 outlets, including Changi’s duty-
free, luxury retail shops and online store
iShopChangi, will accept WeChat Pay as
a mode of payment.
Edwin Lim, general manager of
Changi Airport Group’s Advertising,
Marketing and Promotions, said: “We
are pleased to be able to offer WeChat
Pay as an additional payment platform
for our passengers. This will provide
an additional payment platform for
our Chinese passengers and will allow
them to shop and dine with added
convenience. Through this partnership,
we will also be able to send targeted
marketing messages to WeChat users.
We will continue to explore other
ways to offer customised services for
our passengers, to ensure they have an
unparalleled Changi Experience when
travelling through Changi Airport.”
WeChat Pay is an online payment
platform integrated into the popular
messaging platform WeChat, and a
popular mode of payment for Chinese
consumers.
Grace Yin, operation director of
WeChat Pay, said: “Singapore is an
important part of the Belt and Road
Initiative, and Changi Airport is the
transportation hub of Singapore.
Through this collaboration, WeChat Pay
will provide a more convenient shopping
experience to Chinese tourists in Changi
Airport. We hope the collaboration
will also provide fresh options and new
perspectives to Changi Airport’s retail
With the launch, Changi Airport will be the
first airport in South-east Asia to launch
WeChat Pay as a mobile payment platform
on a large scale across its wide range of
commercial offerings.
operations. We look forward to a long-
lasting and stable partnership between
WeChat Pay and Changi Airport.”
Changi Airport shared that it will
work closely with WeChat Pay to roll
out the payment platform to most of the
airport’s merchants and brands by the
end of this year. ra
Epson lights up retail scene with lighting laser projector
ELECTRONICS company Epson has
launched the LightScene projector, a new
category of spotlight-shaped accent lighting
laser projectors. The “innovative” projector
is designed to simultaneously illuminate and
Additional features of the LightScene projector
include 3LCD laser technology which provides
up to 20,000 hours of virtually maintenance-
free operation.
24
Retail Asia August 2018
project dynamic content on virtually any
surface or material.
The new projectors offer a fresh
solution for retailers, restaurants, bars or
hotels facing an increasingly competitive
environment, by providing an innovative
experience for digital art, commercial
signage, and spatial design applications.
Epson said the LightScene EV-100 series
is ideal for curated visual environments
such as retail showrooms, shop window
displays, museum exhibits and art
installations where minimal visual clutter
is key.
Amy Kwa, department head of Visual
Products, Epson Singapore, said: “Display
technology is changing the way consumers
interact with brands and products, with
the ability to delight and engage consumers
in entirely new and visually compelling ways.
The LightScene projector expands Epson’s
presence in the signage and lighting sector
with its space-friendly design and flexible
visual expressions. It can enable creative
displays to deliver edutainment-type content
through imagery, motion and information.
Retailers and businesses can easily create
captivating and immersive environments for a
memorable experience.”
Available in white and black, Epson
shared that the LightScene series blends in
discreetly and offers an array of configuration,
mounting and programming options,
enabling beautiful displays and unobtrusive
visuals while providing performance,
versatility and reliability. ra