NEWS
Grab links with HappyFresh to launch
grocery delivery service GrabFresh
TECHNOLOGY company Grab last
month introduced GrabPlatform, as
part of its open platform strategy to
build South-east Asia’s first “everyday
superapp”.
Grab will add more highly-used
everyday services to the Grab app
together with partners, who can use
GrabPlatform to integrate their services
with Grab. Partners can expand more
efficiently across South-east Asia by
leveraging Grab’s user base and the
region’s largest distribution channels
through GrabPlatform, a suite of
application programming interface,
(APIs) that enables partners to access
components of Grab’s technology such as
logistics and payments.
“GrabPlatform amplifies economic
value for all of South-east Asia — even
more than what we could ever create
by ourselves,” said Anthony Tan, group
CEO and co-founder, Grab.
The Singapore-based company also
announced its latest service, GrabFresh,
an on-demand grocery delivery service.
Available in the Grab app, GrabFresh is
a GrabPlatform partner integration with
grocery delivery provider HappyFresh.
As fresh produce and frozen products are
common items purchased, the company
said GrabExpress drivers and delivery
partners can send the groceries to their
doorsteps within an hour or at a pre-
arranged and convenient time.
GrabFresh offers a selection of over
100,000 grocery products from more
than 50 large supermarket chains and
specialty grocery chains. There are also
trained personal shoppers who know
how to pick the right items, such as fresh
produce, and can respond to specific
instructions. In fact, customers can reject
items that are not satisfactory at the
door.
“Grocery delivery is a huge
opportunity in South-east Asia. From
our research, 70% of grocery delivery
app users shop at least once per week
and they like to shop from the stores that
they are familiar with. What they want
is for their preferred items to be available
and ready, when they want it. GrabFresh
already has the widest selection of
products compared to other grocery
delivery services,” said Guillem Segarra,
CEO of HappyFresh.
He added that Grab’s large number
of couriers allows HappyFresh to
add more delivery slots and improve
delivery time. “We can also scale and
internationalise efficiently. This enables
us to focus on our strengths, which is
delivery of the best possible customer
experience through highly-trained
personal shoppers,” he added.
GrabFresh has been available as a
beta service in