REVIEW
April 12-13, 2018
Asia Pacific University of Technology & Innovation,
Kuala Lumpur, Malaysia
www.myecommercesummit.com
Some of the speakers talked about
actionable marketing and operations
strategies and tactics to grow an e-commerce
business in Malaysia and leverage the fast-
growing digital economy.
Sharing secret tactics
to grow business in
cyberspace
MALAYSIA’S e-commerce sector is set to
grow given its booming digital economy
and support from the government for
e-commerce. For example, the National
E-commerce Strategic Roadmap
announced by Malaysia’s Prime
Minister Najib Razak in 2016 aims to
accelerate seller adoption of e-commerce,
make strategic investments in select
e-commerce players and promote
national brands to boost cross-border
e-commerce.
In light of these developments, the
Malaysia Ecommerce Summit 2018
was created to give Malaysians the
opportunity to find out more about
the business and learn directly from the
country’s biggest e-commerce brands and
experts who shared practical, case-based
e-commerce knowledge to the public at
the event.
During the two days of the summit,
more than 400 participants had a chance
to partake in a government panel (which
was also available via online streaming)
and 16 exclusive master classes from
leading e-commerce practitioners. They
also heard two “inspirational” Malaysian
e-commerce success stories from the
speakers.
E-commerce companies and solution
providers offered their service and
consultations at the e-commerce expo
at the summit and exhibitors included
Google, Lazada, Egenz, YYC Business
Solutions and many more.
Participants got to learn about different aspects of e-commerce in Malaysia from payment
gateways to government grants.
42
Retail Asia May 2018
E-commerce explained in less
than 48 hours
The summit’s organising team shared:
“Our focus is on no-fluff content.
Our speakers agreed on sharing their
true business stories and their best
performing business tactics. We had
high expectations, but what the speakers
delivered was even better than what we
anticipated. Lazada delivered a great
session about the future of e-commerce
in Malaysia. We also had Google
Malaysia to talk about Google Shopping
Ads, which is fantastic for e-commerce
marketing on the search engine, as
well as free business tools available in
Malaysia, and Kok Hing Lim from
iPay88 to guide the participants through
the payment gateways systems.”
Some of the most awaited sharing
sessions came from Chen Chow Yeoh,
co-founder of Fave, and David Chmelar
from iPrice, who moved the crowd with
their business stories, according to the
organisers.
“We are grateful to the Malaysian
government agencies — Malaysia
External Trade Development
Corporation (MATRADE) and
Malaysia Digital Economy Corporation
(MDEC) — for joining our exclusive
panel discussion about the government
initiatives for e-commerce in Malaysia.
There are actually some easily available
government grants and tools for
e-commerce small and medium-sized
enterprises (SMEs) that not many people
know about.
“The panel discussion included
many important information for SMEs
in Malaysia; hence, we decided to
live-stream it for free so it can reach
entrepreneurs from Perlis to Johor Bahru
and Sabah. It is now available to watch
on our Facebook page,” the organisers
added.
Malaysia Ecommerce Summit took
place on April 12 and 13 this year at the
Asia Pacific University of Technology &
Innovation campus in Bukit Jalil, Kuala
Lumpur. ra