PREVIEW
PREVIEW
17-19 July 2018 Suntec Singapore Singapore www . speciality-asia . com www . RPB-Asia . com
Montgomery Asia said it is committed to creating a truly exciting showcase of the finest in speciality food and drink for the South-east Asian market .
The inaugural edition last year welcomed 161 international exhibitors and close to 3,000 regional trade buyers across the foodservice , hospitality , retail and wholesale sectors .
Celebrating the world of fine food in ASEAN
SOUTH-EAST Asia ’ s leading trade shows for artisan , gourmet and fine food and drink return for the second edition in Singapore this July .
Organised by Montgomery Asia , Speciality & Fine Food Asia ( SFFA ) and Restaurant Pub & Bar ( RPB ) Asia are dedicated trade platforms that connect gourmet food producers and purveyors with decision makers in the retail and hospitality sectors , providing companies appropriate avenues to discover new trends , expand their business and reach the right buyers .
Speaking to Retail Asia , Christopher McCuin , managing director , Montgomery Asia , said : “ Aside from chef demos by best-in-class chefs in South-east Asia and beyond , we have also launched a new investor pitching series that aims to help up-and-coming entrepreneurs in the F & B space get the mentorship they need to take their business to the next level . We ’ ve also included more panel sessions from industry experts , a new halal workshop and gourmet halal trail that will open up opportunities for all our exhibitors .”
This year , for the very first time , SFFA will be partnering with the Singapore Halal Culinary Federation ( SHCF ) — an independent federation with a mission to educate the culinary world on the dynamism of halal food , halal best practices , business profitability and service quality in
RPB Asia will be collaborating with The Bar Awards for the second year to launch the inaugural Best Bartender in Asia Awards , in addition to bar talks and guest bartender demos . the midst of a growing demand for halal food . With a stellar line-up of halal chef demos , workshops and panel discussions at SFFA , SHCF ’ s partnership is set to draw restaurateurs , chefs , distributors and buyers from across the region , according to the organiser .
McCuin shared : “ Due to the growing demand for premium and gourmet halal food among both Muslims and non-Muslims alike , more F & B businesses are realising the importance of catering to this segment . Since 2011 , SHCF has been advocating and educating businesses on service quality , best practices and halal standards across Singapore and are well placed to share best practices and address concerns on how to enter the market . We ’ re excited to collaborate and provide a platform for them to share their extensive knowledge to business owners at SFFA who are keen to enter the burgeoning halal market .”
Raising the bar
As for RPB Asia , it will continue its official partnership with The Bar Awards for the second time running . Known for bringing people together to celebrate achievement and excellence within the bar community , The Bar Awards team will join forces with RPB Asia this year to bring an exciting array of activities including Bar Talks and Guest Bartender Demos .
This year will also see the launch of the inaugural Best Bartender in Asia Awards . The by-invitation-only bartending competition will pit the top bartenders in Asia in a series of challenges for the coveted title of Best Bartender .
With these new partnerships and an extended programme including fringe activities for trade visitors as well as members of the public , SFFA and RPB Asia promise to showcase a greater and more diverse range of chefs , bartenders , speciality food and drink products and technologies .
Additionally , both shows will partner with trade publication Food
34 Retail Asia May 2018