E-COMMERCE
TWG Tea’s new global
e-commerce website to
contribute 15% of sales in S’pore
IN line with its 10th anniversary, luxury
tea brand TWG Tea has launched
a global omni-channel e-commerce
website and by-invitation-only
membership programme, MyTWG.
Three years in the making, this
venture invites customers to partake
in an immersive digital tea experience,
the company said. The global website
and membership programme — which
are vital components of the brand’s
overall digital strategy — currently
ships internationally to 48 countries.
Progressively, the global platform will be
rolled out across international markets
including China, Japan and Europe
later this year with plans to increase this
number to 18 international hubs by
2020.
The global site (www.twgtea.com)
features a chic and modern user interface
designed with the customer in mind,
which complements and mirrors the
brand’s in-store experienc