NEWS
NTUC FairPrice overhauls
e-commerce grocery platform to
enhance online shopping experience
The high-density storage system consists of over 20,000 bins spread over multiple layers,
occupying a space over one-and-a-half times the size of an Olympic-sized swimming pool.
NTUC FAIRPRICE has officially
launched its refreshed online platform,
“FairPrice On”, with a revamped mobile
app and online portal to provide a more
robust and intuitive user-interface, and
an automated storage and retrieval system
that increases order fulfilment efficiency
by four times.
CEO of NTUC FairPrice, Seah Kian
Peng, said: “NTUC FairPrice is one
of the first supermarkets to launch an
online platform in Singapore more than
a decade ago and today we take another
leap forward to enhance our online
customer experience with FairPrice On.
In line with Singapore’s Retail Industry
Transformation Map, we continue to
innovate and harness technology to
boost productivity and customer service
while adapting to constant shifts in the
e-commerce industry.”
New high-tech fulfilment
system
Found within the High-Tech Distribution
Centre facility at FairPrice Hub, a
shopping mall located in Joo Koon,
industrial estate, FairPrice On’s new
online fulfilment system, “AutoStore”, is
an automated goods-to-man storage and
retrieval system that utilises robotics to
provide high-density storage, optimise
manpower and boost productivity.
Run by Grocery Logistics of
8
Retail Asia May 2018
Singapore (GLS) — a subsidiary of
NTUC FairPrice — AutoStore is able to
handle up to 3,000 orders per day and
is four times faster compared to Radio
Frequency (RF)-assisted picking, with the
ability to fulfil 220 order-lines per hour.
The high-density storage system
consists of more than 20,000 bins spread
over multiple layers, occupying a space
over one-and-a-half times the size of an
Olympic-