RETAIL SPACE
RETAIL SPACE
Nespresso launches ’ most sustainable ‘ boutique in Singapore
COFFEE brand Nespresso recently announced the opening of a sustainability-focused boutique concept at VivoCity , its fourth boutique in Singapore and one of the first in the region .
The new Nespresso VivoCity boutique surrounds guests in an immersive coffee experience , allowing for deeper learning and coffee exploration .
WIDELY regarded as one of Singapore ’ s most luxurious shopping destinations , Paragon is now home to luggage manufacturer and retailer Samsonite ’ s first-ever concept store dedicated to ladies , Samsonite for Her . This will also be the brand ’ s premiere of its omnichannel retail platform , designed to provide a seamless offline-to-online shopping experience .
To meet the fashion needs of today ’ s discerning women , the brand said Samsonite for Her will feature signature offerings from Samsonite , Samsonite RED , and Lipault Paris , with each brand catering to a different portfolio of women through a range of bags , accessories and luggage suitable for work , travel and play .
Throughout the boutique , visitors will experience elements that reflect Nespresso ’ s deep commitment to sustainability and adherence to a circular economy , according to the company .
Han May , country manager for Nespresso Singapore , explained : “ Our new VivoCity boutique exemplifies the Nespresso ambition to become the highest quality and the most sustainable
Spanning 134sqm , the new boutique features table-tops made from used coffee grounds , shelves made using recycled aluminium and wood that has been 100 % sourced from reforestation programmes .
Samsonite unveils first-ever women ’ s concept store in Paragon
The Samsonite ladies range features clean lines and sharp sophistication , while the Lipault Paris collection puts a spotlight on fashion-forward silhouettes in a wide range of bold colours . With a focus on cool minimalist style , Samsonite RED caters to female millennial shoppers with a penchant for the sleek and trendy .
A “ click-and-mortar ” first for Samsonite , customers can now see and experience a curated collection of featured products at the concept store while also having access to the brands ’ full e-commerce catalogue through the store ’ s interactive tablet . All orders placed will be delivered free , regardless of purchase amount , so that customers can continue on their day , hands-free . ra
coffee brand in the world . In Singapore , it marks yet another milestone in our unwavering commitment to encouraging even more Singaporeans to live sustainably and responsibly , by making tasteful and meaningful lifestyle choices even more accessible to them .”
Spanning 134sqm , the new boutique features table-tops made from used coffee grounds , shelves made using recycled aluminium and wood that has been 100 % sourced from reforestation programmes .
Through carefully sequenced areas , the boutique offers a simplified and holistic shopping journey resulting in a fully immersive shopping experience to discover the Nespresso coffee world in an enhanced way .
Customers who want to expand their coffee knowledge can enjoy a sensorial and educational coffee experience by experimenting with coffee recipes and personalising their coffee experience through the different Nespresso machines . The boutique will also host an on going series of interactive masterclasses for those who want to become true coffee connoisseurs . Classes follow a specially crafted programme focused on different elements of the coffee making process . ra
Customers can now see and experience a curated collection of featured products at the concept store .
26 Retail Asia June / July 2018