Retail Appointment November 2017 TRAP_Nov 2017_DigitalEdition | Page 9
s top ten
he respondents were also asked for
what they look for in a potential em-
ployer and were provided with a list
of options, which they had to rate as the
most and least important.
T
TEN BEST
1. I look at reviews from ex-employees.
2. I consider their commercial success.
3. I look at whether I like the product they
sell.
4. I mostly go on word of mouth.
5. I look up press reports online.
6. I consider what the service was like the
last time I was in their store.
Just over half (55%) of those surveyed
consider a brand’s commercial success to
be the most important factor in it’s desir-
ability as a top employer. This was followed
by 43% who were swayed by their love of
the products the company sold. 35% said
they looked at reviews from ex-employees
when evaluating an employer brand.
In contrast, just 18% said they would be
influenced by word of mouth and 21%
would research press reports of a brand
in print and online.
Russell Pidgeon of Together Communica-
tions comments: “We have often heard
consumers praise John Lewis for its
service and the quality of its products, as
well as its overall integrity as a brand.
However, from an employment point of
view, the brand is clearly capturing the
imagination of retail workers throughout
the UK. This is a critical time for the UK
jobs market, mainly down to the uncer-
tainty surrounding Brexit and its eventual
outcome. Employers should have contin-
gency plans in place and be carefully as-
sessing how Brexit negotiations will
impact the current workforce of their
brand.”
54% of those surveyed are in retail man-
agement positions; 21% are in a retail
head office position or regional office; and,
10% work on the retail shop floor.
For more information on this survey, research
or employment branding, please contact
Russell Pidgeon at
[email protected]
retailappointment.co.uk
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