Retail Appointment May 2018 TRAP_May 2018_Digital Edition | Page 4

TALKING SHOP
Performance-based onli
EMEA: why programmatic is t
Pay-for-performance media is no longer the bright young thing of the online recruitment ad-
vertising world. In fact, it’s the new normal: the bulk of job ads placed in the US are now paid
for based on the results they achieve, rather than by an upfront cost.
It’s a paradigm shift from seven years ago when you could get by just fine with posting an ad
for a fixed period, then keeping your fingers crossed that enough applications would roll in.
While performance is still in its infancy in Europe, we know that a lot of the HR innovations
that get adopted start in the US then migrate to EMEA. The UK, France and the Netherlands
have already made moves to embrace performance media and Indeed (a site that climbed to
dominance in less than a decade on the back of its performance-based payment model) plans
to more than double its Irish workforce in 2018. These are sure signs that the market is ready.
Here’s what you need to know.
APPLICANTS
NEEDED
Job 1
Job 2
APPLICANTS
NEEDED
T
T
R
Job 1
R
Job 2
Job 3 Job 3
Job 4 Job 4
R
MORE APPLICATIONS ACROSS MORE JOBS!
Duration based ads
04
Performance based ads
May 2018