innovation
community card
DE Zalze estate
ARC launches the ‘My Xclusive
Community Card Programme’
The Association of Residential Communities
automatically loaded directly onto the card,
Local retailers in the area will also be signed
and homeowners can redeem these rebates
up to the programme and a growing number
at any participating partner.
of
major
national
corporate
brands
are
already participating. This will allow for the
(ARC) and the newly formed Residential
Community Council (RCC) are recognised
Further negotiated cash amounts are paid
establishment of inter-community partnerships
as representative bodies for the Residential
to the cardholder’s homeowner associations
and
Community
3000
(HOA), and can be allocated by the HOA to
members throughout the industry to enjoy
title
specific projects relevant to the community.
access to an incredible range of high value
communities. This is a hugely profitable sector
Additional cash amounts are also paid to
experiences and opportunities.
consisting of affluent property owners with
the RCC trust fund as well as to critical and
huge buying power spread across the country.
worthy national charities. The HOA will have
freehold
Industry,
and
56
encompassing
000
sectional
reciprocity
programs,
enabling
HOA
access to all fully-audited transactional data,
The Micro or Internal
Community
The My Xclusive Community Card Progarmme,
including members’ use of the community’s
This comprises the suppliers of amenities or
created by ARC, is a mechanism to integrate
facilities, as well as data generated by
services within a residential community and
all
members of other communities.
Working
includes, but is not limited to:
partners,
- Golf clubs, hotels or lodges
homeowners
into
a
single
powerful
business network, unlocking significant and
collectively
unique added value to property ownership
Cognition Holdings, and our management
- Restaurants and bars
in the industry. The My Xclusive Community
partners Newart Inv estments, ARC will be
- Conference, function and event facilities
Card is a ‘passport’ which will enhance
launching the My Xclusive Community Card
- Spas and health facilities
property owners’ use and enjoyment of both
programme with a selected group of 10
- Sports facilities
their individual internal community facilities
communities and will go live on 1 July 2015.
and those of other communities across the
country.
with
our
technology
How the programme works
The Macro or External
Community
Implementation of the My Xclusive Community
This comprises all suppliers operating outside
Homeowners will also be able to access value-
Card programme at a residential community
the residential community and products or
added benefits and opportunities offered
will begin with an agreement at HOA level,
services which are consumed either inside or
exclusively to members of the industry. When
followed by the registration of all participating
outside the community. These include:
the card is presented at any participating
residents. Internal retailers and facilities such
- Banks
retail,
partner
as restaurants, golf clubs, lodges and spas
- Financial institutions
for example, negotiated cash rebates are
will also be registered onto the programme.
- Education
corporate
or
commercial