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Brand management is invaluable as the battle
foreign market. The aim is to bring the
interactive user experience as well as live
for market presence intensifies. An estate’s
residential community together and assist
links to social media handles, websites and
brand is their mark of distinction; it helps
in eliminating communicational barriers whilst
email addresses.
set the estate apart from those of a similar
providing guidance and support for estate
nature and permits the HOA to enjoy the
management, suppliers and service providers
Social Media Strategy: This works with
benefits of superior property values and
to the industry, with the expertise of their
service providers to create a beneficial social
investment potential.
brand partners.
media story and acts as curators of estate
A credible brand combined with a successful
What they Offer
marketing and communication strategy is
The platform offers in depth and far-reaching
online blog share estate information, whether
essential for maintaining a strong and lasting
insight into this exclusive and continuously
property or lifestyle related.
presence with investors who will be quick to
expanding sector.
community
content,
creating
traffic
and
active followers. The social media links and
Community Events: They actively organise
purchase, third party suppliers who will be
keen to offer their best service and resident
It serves as a go-to resource and an integrated
local community events so as to keep a
retention.
communication
a
finger on the continuously changing pulse of
channel.
Encompassing
printed publication, resource website and
this industry and remain at the forefront of
The Estate Living platform fulfils a niche gap
property portal, digital magazine, social media
transformations and development.
in the market and plays an indispensable role
strategy and in-house community events. This
in marrying aspects of branding, marketing
creates a superior and essential marketing
Partnerships
and direct communication between HOA’s,
instrument for estate management to utilise
Estate Living is proud to be associated with
their
in
some of the leading organisations in the
existing
residents
and
possible
or
future residents, as well as service providers,
formulating
compelling
branding
and
ongoing awareness.
residential estate community. These include
developers, authorities and governing bodies
to the industry.
Association of Residential Communities (ARC),
Printed
Publication:
The
Estate
Living
The Kitchen Specialists Association (KSA),
Every industry has a sector
specific communication platform
which showcases it’s positive
features and educates those
outside of the industry and
Estate Living does exactly this
for the South African residential
estate community.
Glovent
distributed to an ever expanding database.
Engine,
For many it is the only external publication
Who They Are
magazine is printed six times a year and is
Professions (IID) and Real Estate Development
permitted to be distributed to residents in
interactive (REDi).
an estate. The content features reviews
Solutions,
The
of
Interior
Property
Design
prominent estates across the countrie’s gated
How they See the Future
communities, as well, investment opportunities,
The residential estate industry is showing
and educational lifestyle features.
no signs of waning. The need to establish
a visible and influential presence has never
Website:
The website and property portal
been greater in ensuring profitability and
allows users to gain insight into the residential
longevity in this aggressive industry.
estate community by viewing estate profiles,
including
facility
development
source
overviews,
plans.
credible
suppliers
and
Estate Living has created the platform and
can
network for communication in South Africa
preferred
which will be the benchmark for a global
galleries
Additionally
and
one
service providers to the industry.
reach.
dedicated to serving the specific interests
Digital Magazine: The monthly digital edition
021 422 4445
of residential, golf, wine, polo, equestrian
of Estate Living allows for the inclusion
www.estate-living.co.za
and retirement estates in the domestic and
of audio and visual content to create an
The platform began in 2012 and is the
GolfWeather,
Institute
official communication and marketing tool