Residential Estate Industry Journal 3 - Page 71

INDUSTRY FOCUS PAGE 69 Estate Living AirBnB offering: This disruptive business model provides a support system and infrastructure to homeowners across South Africa wishing to host Airbnb guests in their properties. The model offers services such as five-star Airbnb Superhost training, quality control, safety and security implementation and checks, products and concierge services. This is the opportunity to further open the estate community to foreign interest and South African tourism, while keeping in sync with Airbnb’s ethos of “unlocking unique spaces worldwide”. Estate Living is proud to be ARC’s official communication partner and, in collaboration, publish this Residential Estate Industry Journal – an annual reference guide to best practice, policy and procedure, relevant and significant to residential communities. The journal serves The Estate Living platform launched in 2012 Publication:The Estate Living magazine is and is dedicated to serving the specific distributed to a database that expands with interests of estates and developments in the the industry. Produced in print and online, domestic and foreign markets. for many estate developments it is the only external publication permitted to be The platform and its people offer in-depth distributed to residents. The content features insight into this exclusive and continuously development reviews, investment and retirement expanding sector. It serves as a go-to resource opportunities, and educational lifestyle features. and an integrated communication channel. It is a showcase of the environments many as a tangible resource of educated and experience-driven industry knowledge, covering finance, human resources, security, risk management, law, conservation, occupancy standards and government legislation … and much more. It’s an essential tool for estate management and developers, and a unique fund of industry knowledge. All the information in it is relevant to the efficient and profitable covet. operation of every community and provides portal into the community, consisting of Resource website and development portal: which all communities should operate. printed materials, digital publications and The website and development portal allows communications, a resource website and users to gain insight into the market. It is a development portal, a referral business and one call to marketplace and a one-stop shop affiliate network, an Airbnb division, and drone to the industry, which takes the luck out of photography and videography services. Each finding the perfect environment for investment, medium and division serves to drive information, a primary or secondary property, service generate sales and opportunities, and bring providers and products, with an integrated lead the community together as a collective. This generation and e-commerce offering. Content offers a superior and vital marketing instrument comprising of news and reviews, up-to-date for you to utilise in formulating compelling industry data and more, all drives traffic which branding, ongoing awareness and sales. drives income for all participants. The platform is an unbiased multimedia the guidelines and framework according to The residential estate industry is showing no signs of weakening. But the need to establish a visible and influential presence to ensure the profitability and longevity of this aggressive industry has never been greater. Estate Living has created a platform and network for communication in South Africa which will be the benchmark for a global reach. Jaimé-Lee Gardner and Louise Martin