Residential Estate Industry Journal 3 - Page 14

CONTRIBUTORS BIOGRAPHIES PAGE 12 estate living With thirty-five years of marketing, finds inspiration through the diverse people she media, sales, brand management and meets and has been spotted on a golf course communication experience between them, – with pink hair. the dynamic duo of Jaimé-Lee Gardner and Louise Martin is a force to be Louise Martin’s strengths lie in creative concepts, reckoned with when it comes to spotting production, scheduling and roll-out. Louise has a opportunities and setting up strategic communication successful track record of running multiple projects models for the industry. Unique content, attention to on time and on budget, evident in productions detail and hard work have positioned their business, such as Blood Diamond, Racing Stripes and Strike Estate Living, as the conduit to the estate lifestyle Back (to mention a few). BAFTA (British Academy market, creating a network of possibilities and of Film and Television Arts) and Loerie awards solutions for developers, management and residents. are just part of her plethora of achievements in film, production and art direction. Louise has the Jaime-Lee is a entrepreneur and visionary who proven ability to turn ideas into unique content enjoys business development and connecting with and the savvy to strategically distribute it. The the market. Estate Living was her way of bridging Estate Living brand and publication layout sits at the gap she encountered when struggling with the top of her personal “favourites” list. A feisty research on estate communities, communication former spinning instructor, she takes inspiration and the overall availability of information. from her love of architecture, typography, art Jaime-Lee’s expertise in developing action-based galleries and red-brick buildings. business plans and relative sales strategies stems from years in the publishing industry and cutting This Butch Cassidy and the Sundance Kid combo her teeth in the estate market with the Gary Player identify gaps in the market and develop solutions Foundation and Black Knight International, and based on its needs. They have the ability – and managing the South African licence and publishing charm – to find support for strategies, build rights to Strokesaver, the golf course distance strategic partnerships and fund them. Estate Living guide. Exceptionally energetic, this forward is living proof of all of this combined, and through thinker has a passion for youth development their efforts has become a globally recognised and digital technology. She loves a good dance, offering and force to be reckoned with. Dionne collett Dionne Collett, founder and director planning, promotions, event management and of Take Note Reputation Management, promotional gifting, all of which have helped a public relations and marketing enhance and maintain the reputation of the consultancy, has been in the industry company’s clients over the past ten years. The for nearly 20 years. Delivering precise diverse client portfolio (which includes tourism, results for a diverse portfolio of clients hospitality, lifestyle, medical and education) has has brought her success in a very enabled the company to offer the entire media competitive arena. Services offered include spectrum a variety of story options, reader public relations, media liaison, marketing, media benefits and consumer intelligence.