Research ETRM / CTRM in the Cloud | Page 21

CTRM in the Cloud
E/CTRM software that most closely meets their business and functional requirements but will be more likely to
discuss deployment alternatives with their chosen vendor. We see the cloud-based deployment feature of a
particular vendor’s selling proposition as being less important than the fitness of the software to meet the
buyer’s requirements. At the same time, ComTech Advisory already has a good deal of evidence to suggest that
buyers are more cost conscious and vendors are more willing to show flexibility in terms of payment models and
options.

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