Research ETRM / CTRM in the Cloud | Page 2

CTRM in the Cloud Contents Executive Summary.........................................................................................................................................3 Introduction ....................................................................................................................................................5 Background .....................................................................................................................................................6 Models and Confusion? ..............................................................................................................................7 Software as a Service (SaaS) ...................................................................................................................7 The Cloud ................................................................................................................................................7 Public Cloud.......................................................................................................................................8 Private Cloud .....................................................................................................................................8 Hosted ....................................................................................................................................................8 Application Service Provider (ASP) .........................................................................................................8 Leased.....................................................................................................................................................8 Classifying the Models ............................................................................................................................8 The Survey Results ........................................................................................................................................10 Demographics ...........................................................................................................................................10 Results.......................................................................................................................................................11 Procurement Plans ...............................................................................................................................15 Who Supplies SaaS E/CTRM?................................................................................................................16 Discussion of Results .....................................................................................................................................17 Growing Acceptance.................................................................................................................................17 Need for Education ...................................................................................................................................17 Business Pressures Promoting the Model? ..............................................................................................18 Security and other concerns .....................................................................................................................18 When SaaS Is Not SaaS .............................................................................................................................20 About ComTech Advisory..............................................................................................................................22 About the Sponsors ......................................................................................................................................23 Aspect Enterprise......................................................................................................................................24 Brady PLC ..................................................................................................................................................26 Generation 10 ...........................................................................................................................................28 © Commodity Technology Advisory LLC, 2014, All Rights Reserved. 2