INDUSTRY NEWS
TECHNOGYM REVEAL MUSIC
INTERACTIVE TREADMILL
Technogym, the leading producer
of design and technology driven
fitness equipment and solutions, has
announced the launch of the world’s
first music interactive treadmill,
which detects a runner’s rhythm and
creates a personalised interactive
music soundtrack to match.
‘Running Music’ is part of
Technogym’s Mywellness cloud
based digital platform, providing
users with a fully personalised
training experience both inside and
outside the gym. Mywellness is
accessed via mobile app and through
UNITY – the first android based
in coconut oils as fuel much better
than it can other fats.
Garry says: ‘It’s time for the
industry to stop just selling high
carbohydrate products and look at
what the science is beginning to
say. Fats can be just as important
for fuelling exercise as carbs and
coconut oil could well be the most
effective fat there is in this area.
console display on Technogym cardio
training equipment. By logging
into UNITY the user can access his/
her personal account and personal
training programmes, favourite
entertainment options and now
music.
Nerio Alessandri, president and
founder of Technogym, said:
‘Technogym’s UNITY console offers a
revolutionary and engaging training
experience. Providing users with a
personalised training programme,
it is open to third party apps and
devices and now interacts with a
user’s personal music.’
We’re seeing more and more gyms
approaching us asking whether
they can stock either the Coconoil
brand or a coconut oil under their
own label. We’re obviously delighted
about this but feel 2016 will see
this interest increase dramatically as
consumers become more educated
on the benefits of fat as a fuel and
further research is published on
coconut oil’s benefits.’
WOMEN ARE MORE
MOTIVATED BY
FITNESS PROGRESS
THEN MEN
New research by fitness experts,
Amaven, reveals that 84% of women
would continue with a workout
routine if they could see evidence
they were improving compared to
69% of men. This means that women
may abandon their exercise routines
faster than men if they aren’t seeing
the results they want.
Overall, the research found that 77%
of people would continue with an
exercise routine if they could see
evidence that they were progressing,
for example getting stronger,
improving stamina or losing weight.
Additionally, 35-44 year olds are the
age group most likely to continue
with an exercise routine if they
could see evidence of their progress,
compared to any other age group
that Amaven surveyed.
Sam Greenwood, director of Amaven
and fitness professional, said:
‘We live in a world where time is
precious; it’s not enough to just feel
fitter and healthier, people need to
see evidence that their workouts
are worthwhile. The research is a
wake up call for personal trainers
in particular, who need to provide
clients with this information if they
want to retain them on a long
term basis. One way to do this is to
conduct a fitness test at the start of
the programme and get clients to
repeat the test and track whether
they have improved.’
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21/04/2016 10:26