REPs Magazine Spring 2016 | Page 9

INDUSTRY NEWS TECHNOGYM REVEAL MUSIC INTERACTIVE TREADMILL Technogym, the leading producer of design and technology driven fitness equipment and solutions, has announced the launch of the world’s first music interactive treadmill, which detects a runner’s rhythm and creates a personalised interactive music soundtrack to match. ‘Running Music’ is part of Technogym’s Mywellness cloud based digital platform, providing users with a fully personalised training experience both inside and outside the gym. Mywellness is accessed via mobile app and through UNITY – the first android based in coconut oils as fuel much better than it can other fats. Garry says: ‘It’s time for the industry to stop just selling high carbohydrate products and look at what the science is beginning to say. Fats can be just as important for fuelling exercise as carbs and coconut oil could well be the most effective fat there is in this area. console display on Technogym cardio training equipment. By logging into UNITY the user can access his/ her personal account and personal training programmes, favourite entertainment options and now music. Nerio Alessandri, president and founder of Technogym, said: ‘Technogym’s UNITY console offers a revolutionary and engaging training experience. Providing users with a personalised training programme, it is open to third party apps and devices and now interacts with a user’s personal music.’ We’re seeing more and more gyms approaching us asking whether they can stock either the Coconoil brand or a coconut oil under their own label. We’re obviously delighted about this but feel 2016 will see this interest increase dramatically as consumers become more educated on the benefits of fat as a fuel and further research is published on coconut oil’s benefits.’ WOMEN ARE MORE MOTIVATED BY FITNESS PROGRESS THEN MEN New research by fitness experts, Amaven, reveals that 84% of women would continue with a workout routine if they could see evidence they were improving compared to 69% of men. This means that women may abandon their exercise routines faster than men if they aren’t seeing the results they want. Overall, the research found that 77% of people would continue with an exercise routine if they could see evidence that they were progressing, for example getting stronger, improving stamina or losing weight. Additionally, 35-44 year olds are the age group most likely to continue with an exercise routine if they could see evidence of their progress, compared to any other age group that Amaven surveyed. Sam Greenwood, director of Amaven and fitness professional, said: ‘We live in a world where time is precious; it’s not enough to just feel fitter and healthier, people need to see evidence that their workouts are worthwhile. The research is a wake up call for personal trainers in particular, who need to provide clients with this information if they want to retain them on a long term basis. One way to do this is to conduct a fitness test at the start of the programme and get clients to repeat the test and track whether they have improved.’ @REPsUK REPS_ 5 -9 INDUSTRYNEWS.indd 9 9 21/04/2016 10:26