BUSINESS
you were the product when you first
met the client; now the product will
be based on the results you may
or may not have helped your client
achieve. Don’t think the job is done
once they’re through the door –
you’ll now need to keep them there.
Understand what your own specialist
areas are and focus on them. A
personal trainer who says they
can train everyone and anyone in
all areas of exercise and fitness is
unlikely to have a tried and tested
product. Just as a sports coach
doesn’t coach every sport, similarly a
personal trainer can’t train clients for
every type of result.
If you do offer or specialise in more
than one area, have a programme
for each product you offer. For each
service you provide, you will need
to supply a brief explanation of
what you offer, the programme and
how it works. This gives the client
confidence that they have a tried
and tested product.
integrity
Ambassador
Be honest, be organised,
be reliable and treat
everything confidentially.
and leader
Inspire
Potential clients want to be inspired
by someone who they would like
to emulate. Therefore, from the
second you set foot in the gym,
your behaviour, training methods,
eating habits and conduct needs to
inspire others to follow suit.
A personal trainer needs to
be an ambassador of good
health and show others how
to behave. You have to show
others it can be done and
practice what you preach.
Personality
There are a number of personality
traits essential to being a PT.
Approach people first, make yourself
available to them and they will
approach you. A personal trainer
must be friendly and enjoy talking
to people, open to ideas and not
set in their ways. You must try to be
outgoing, and most importantly be a
good communicator.
Adam Kiani is the
managing director
of Personal
Trainer Academy
(PT Academy),
the fastest growing fitness
education company in the UK.
www.ptacademy.com
Positive attitude
Passion for
exercise
A PT must have a passion
for exercise and a thirst
for knowledge and want
to share this with others.
Personal trainers need to have
professional, positive attitude. The
customer is the purpose of our
work, not an interruption of it. You
should never respond to a member’s
enquiry by saying ‘that’s not my job,’;
if they come to you they see you as
a resource so act like one. There is
never a bad or inconvenient time.
The number of people you help is
directly proportional to your income.
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