REPs Magazine Spring 2016 | Page 51

BUSINESS you were the product when you first met the client; now the product will be based on the results you may or may not have helped your client achieve. Don’t think the job is done once they’re through the door – you’ll now need to keep them there.   Understand what your own specialist areas are and focus on them. A personal trainer who says they can train everyone and anyone in all areas of exercise and fitness is unlikely to have a tried and tested product. Just as a sports coach doesn’t coach every sport, similarly a personal trainer can’t train clients for every type of result. If you do offer or specialise in more than one area, have a programme for each product you offer. For each service you provide, you will need to supply a brief explanation of what you offer, the programme and how it works. This gives the client confidence that they have a tried and tested product.  integrity Ambassador Be honest, be organised, be reliable and treat everything confidentially. and leader Inspire Potential clients want to be inspired by someone who they would like to emulate. Therefore, from the second you set foot in the gym, your behaviour, training methods, eating habits and conduct needs to inspire others to follow suit. A personal trainer needs to be an ambassador of good health and show others how to behave. You have to show others it can be done and practice what you preach. Personality There are a number of personality traits essential to being a PT. Approach people first, make yourself available to them and they will approach you. A personal trainer must be friendly and enjoy talking to people, open to ideas and not set in their ways. You must try to be outgoing, and most importantly be a good communicator. Adam Kiani is the managing director of Personal Trainer Academy (PT Academy), the fastest growing fitness education company in the UK. www.ptacademy.com Positive attitude Passion for exercise A PT must have a passion for exercise and a thirst for knowledge and want to share this with others. Personal trainers need to have professional, positive attitude. The customer is the purpose of our work, not an interruption of it. You should never respond to a member’s enquiry by saying ‘that’s not my job,’; if they come to you they see you as a resource so act like one. There is never a bad or inconvenient time. The number of people you help is directly proportional to your income. @REPsUK 51 REPS_56-57 OCT_ADAMKIANI.indd 57 21/04/2016 11:38