Reports CTRM Vendor Perceptions 2018

CTRM Vendor Perceptions 2018 A ComTechAdvisory Report Figure 35 - Brand Awareness Through Time 90% 80% Murex 70% Amphora 60% OATI EKA 50% Aspect 40% Brady 30% FIS 20% ION Triple Point 10% 0% Allegro ION OpenLink 2009 2011 2013 At the same time, the brand strength of EKA has steadily increased. Brady, a business that spent 18-months refocusing during the period, has main- tained its brand strength but has not gained. And 2015 2017 lastly, Amphora has improved their brand awareness after several years of decline, likely the result their ac- quisition by a new investment group mid-year 2018. © Commodity Technology Advisory LLC, 2018, All Rights Reserved. 23

Reports CTRM Vendor Perceptions 2018 | Page 23