Reports CTRM Vendor Perceptions 2018

CTRM Vendor Perceptions 2018 A ComTechAdvisory Report Table 2: Comparison of Perceived Market Leader views Category Leader – all respondents Leader – Consultants/SI Only Overall OpenLink OpenLink Energy OpenLink OpenLink Electric Power OpenLink Allegro Allegro OpenLink OpenLink OpenLink Ags Eka Eka Oilseeds Eka Eka Softs Eka Eka Precious Metals Brady Brady Base Metals Brady Brady Cloud Aspect Aspect Natural Gas Crude TRENDS By taking data from previous Vendor Perception studies, we can examine trends over the last few years. Figure 35 shows brand recognition for several of the major vendors for which we have historical data. At first sight, it seems as if the overall brand perception of the top vendors has declined, but this is more likely due to an increasing sample size over the years that has become significantly more geographically diverse. In looking further at the data, It is interesting to note certain trends. First, ION OpenLink has managed to maintain its’ overall perceived market leadership for some time now, but it has been locked in something of an ongoing battle with Allegro over the recent past…although the indications of this survey is that perhaps they have pulled away a bit from Allegro and is increasing its brand strength. ION TriplePoint’s brand strength has declined steadily and continues to decline post the ION acquisition. The FIS brand has also steadily declined in the recent past, likely due to its lack of products outside of energy (as our sample has included a greater proportion of non-energy com- modity players); however, this survey suggests that the decline has now ended, and FIS is showing some resilience as a brand in the space. © Commodity Technology Advisory LLC, 2018, All Rights Reserved. 22

Reports CTRM Vendor Perceptions 2018 | Page 22