Reports CTRM Vendor Perceptions 2018 | Page 10

CTRM Vendor Perceptions 2018
A ComTechAdvisory Report
MARKET AWARENESS
We asked our respondents to identify and name all the vendors of CTRM software that they
were aware of. ION Openlink and Allegro were identified most often, with around 60% of the
respondents naming the two companies. FIS and ION TriplePoint were also commonly cited,
each being named by more than 40% of the respondents. Brady was also widely known with
more than 35% of the respondents naming them. EKA and ION Aspect were named by more
than 25%. Below that, recognition fell off dramatically (Figure 10 which omits vendors with less
than 2 mentions).
Figure 10 does not show the vendors named by only
one respondent and in all, our respondents noted
52 different vendors, though it could be argued that
several of those vendors would not be accurately de-
scribed as CTRM suppliers.
product as opposed to ION explicitly, this does show
the potential of a consolidated brand in terms of on-
going market awareness.
Given the acquisitions that have taken place recently,
we also looked at consolidated brand awareness for
the top vendors in the space. Here, ION, in one form
or another (as ION, Openlink, Aspect, or TriplePoint)
was mentioned unprompted by over 80% of the re-
spondents, followed by Allegro with around 75% of
the respondents mentioning that vendor. (Figure
11). Brady was mentioned by just over 40%, FIS by
around 34% and Eka by 30%. While, some of the
respondents mentioned an ION acquired brand or
© Commodity Technology Advisory LLC, 2018, All Rights Reserved.
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