3 SLICED NFL UK continues to thrive through attracting exciting new partners JAGS UK FOUNDING PARTNER US wealth management company, LGT Vestra US have become the Jacksonville Jaguars’ UK founding partner. Both LGT and The Jaguars project similar transatlantic business objectives. LGT Vestra admit to admiring The Jaguars unwavering ambition through being the first team to agree to play the NFL London games for consecutive years. As well as working on various business projects, the two organisations will also work on community outreach projects. NFL v PREMIER LEAGUE STARS Global sports media company, Whistle Sports have ramped up the anticipation ahead of the NFL UK 2017 series, starting in September. Their Game v Game social campaign pitches NFL stars against English Premier League stars in a number of skills challenges, in an attempt to capture English fans attention and perhaps delve into a new fanbase. The first pairings include; Harry Kane v Landon Colling; Sergio Aguero v JJ Watt and Paul Pogba v Josh Norman. HEINZ CUT THE MUSTARD Heinz have given a taste of their activations for their 2017 NFL partnership with the release of their ‘Ultimate Playbook’ . The suite of social and digital assets will give fans top tips on how to squeeze maximum enjoyment from their game day experience. Pre-match snacks, matchday rituals and winning sauce combinations are all included. Heinz are also giving away some amazing NFL prizes through their digital and social platforms. TITLE PARTNER FOR NFL UK Subway have recently penned a deal to become the title partner for the NFL UK & Ireland series for the next three years. The announcement was recently revealed through Subway’s social media channels. NFL UK and Subway will team up to deliver American Football taster sessions in schools, with the aim of getting the nation fit and healthy. The partnership was launched with a mini festival, ‘The Summer Bowl’ in London. NFL – BBC UK BROADCAST The BBC have renewed their deal to broadcast 2 of the 4 live games being hosted in the UK this year. Not only is this great news for us fans, but it is also great news for the raft of aforementioned sponsors signing deals with the NFL UK. The agreement will also include the rights to broadcast Superbowl LII live from Minniapolis in February 2018. BBC will continue with their weekly highlights show covering all of the key action from the regular season games. IS NFL UK JUST FOR MEN? Obviously not… however Just for Men have signed up as an official partner of NFL UK, Germany and France. Through this partnership, Just for Men are aiming to increase product consideration amongst their target audience. A range of experiential and PR activities are expected to be rolled out. Their social campaign will attempt to ‘target any grey areas’ men have around NFL. This is also a very clever link with their hair-care product range.