remark May 2017 | Page 5

1 REPLAY A few of the latest sponsorship campaigns from the last month Lucozade promotes Joshua Liverpool Ladies sign Avon Doom Bar picked for Lions Ahead of Joshua’s incredible fight against Wladimir Klitschko, Lucozade released a short biopic film chronicling some of the boxer’s youthful and troubled experiences that he went through whilst growing up. A long-term ambassador of the brand, Lucozade focused their latest #MadeToMove campaign around the British athlete, organising training sessions with the public to inspire and engage consumers, as well as social content. Their latest piece works both as a standard TVC and as preliminary, pre-fight piece of build-up content, so iconic in the boxing sphere. The clip (as well as the campaign in general) gives a human side to the celebrity of Anthony Joshua and truly gives fans an emotional connection to the British idol. Additionally, Lucozade were probably quite happy with Joshua’s performance… Liverpool Ladies have made history by signing their first-ever shirt sponsorship deal. The football club have signed a three-year partnership with women’s beauty and cosmetic company Avon. The brand was founded in 1886 and have always aimed to empower women all over the world. The deal marks the first female - focused brand to sponsor a Premier League ladies side. The shirts were supposed to be debuted at the match against Yeovil T o w n La d i e s o n Ap r i l 2 3 rd , h o w e ve r , things didn’t exactly go to plan… Unfortunately, the shirts were forgotten and left behind so fans had to wait for the Ladies’ next match to check out their new partner emblazoned on the front of the shirt. With excitement running high for the first Lions Tour to New Zealand since 2005, Doom Bar weren’t slow to get in on the action. This month, the cask ale became the Official Beer of the 2017 British and Irish Lions, promising to be “committed to the last drop”. Included in the partnership, Lions players will help make a series of adverts on behalf of the beer brand, which will be broadcasted in the build-up to and during the tour this Summer. The Cornish brewer will be hoping that they will be the lucky charm for the 2017 touring party, especially given what happen the last time the Lions entered All Black territory. Unfortunately, they lost every game in what was coined a “ blackwash ”. Fingers crossed these results won’t be repeated. Co-Op support British Athletics Co-Op has been announced as Team Support of British Athletics Para Team as well as National Partner of the London 2017 World Para Athletics Championships. The partnership was marked by para - athletes Richard Whitehead, Carly Tait and Sam Ruddock who all featured in a special-edition “Support Our Heroes” digital mosaic, made up of good-luck messages from the public. This mosaic will be used to give the public an opportunity to share their messages of support over the coming months as well as during the Championships themselves. As the National Partner, Co-Op will also be “Feeding the Championships” and providing British-sourced, nutritious meals to the entire workforce.