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A MONTHLY COMMENTARY
ON THE WORLD OF
SPORT & ENTERTAINMENT FROM
LEO BURNETT’S
SPONSORSHIP TEAM
SLICED
Who’s taking the
eSports plunge?
REPLAY PACESETTERS
The biggest news in
sponsorship during
the last month Mass participation for
mass benefit
OUR
THOUGHTS ON & FINALLY
Tough Mudder
overtakes
established rival
Two strange but
true stories, Top 5
Motivational
Ambassador Ads of
2017, who to
follow, and what’s
happening in May