2
PACESETTERS
Glastonbury 2017 brands deliver on the Main Stage
EE adds to the festival experience
In providing access to over 150,000 people
within the space of 5 days, Glastonbury has
the potential to offer brands an
unprecedented platform to engage with
consumers. There aren’t many that have
broken onto this scene (due to its
preference for brands with a positive force
for change), however, EE’s partnership has
been a mainstay over the last couple of
years, and this year was no exception!
EE jumped on the influx of social media
reliant millennials, to allow 40 terabytes of
data to be shared across its 4G network; the
equivalent of 400 million selfies uploaded
to Instagram!
Following on from 2016, EE’s Recharge
Tent added to the experience for festival
goers this year. It allowed unlimited access
to WIFI during the course of the festival
and was a veritable hub of activity;
including cycling recharge stations, VR
experiences and Power Bank exchange
cabins.
In addition, EE set up what it claimed to be
the worlds first 4G connected smart tent;
Features included a mini fridge which
tweets when stocks are running low, an
entertainment centre showing live streams
from all six stages, and exclusive virtual
reality content alongside a 4G hotspot.
Festival goers had the opportunity to win a
nights stay in the smart tent.
Greenpeace - #StandforForests
From the outset, Glastonbury has always
favoured ‘do good’ brands, looking to
influence and ensure ‘the long-term health
of our planet’. As a result, Greenpeace has
been a stalwart to the Glastonbury brand
throughout the years.
This year, Greenpeace celebrated the key
message of #StandforForests. Their
showstopping 20m Tree became the
centerpiece to their message, providing a
nucleus to the Greenpeace field, and a must
see feature. This served as a hub for
exclusive DJ sets and a beacon of the Stand
for Forests campaign. For years Greenpeace
have had control over a large space of the
Glastonbury site; this year their activities
included energy boosting Power Ballad
Yoga, veggie loving Greenpeace Café and a
grotto, acting as an educational space to
spread their message. They also offered
festival-goers the chance to immerse
themselves within the Amazon; taking a
journey of discovery and learning through
their Greenpeace Virtual Reality Dome.
Festivals can be a hard nut to crack for
brands, as organisers unsurprisingly pick
Bands over Brands when focusing on the
success and importance of the event.
However, if activated and combined
properly it has the potential to deliver
harmonious and exciting marriage.