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A MONTHLY COMMENTARY
ON THE WORLD OF
SPORT & ENTERTAINMENT FROM
LEO BURNETT’S
SPONSORSHIP TEAM
SLICED
Lions fans take
center stage this
month
REPLAY PACESETTERS
The biggest news in
sponsorship during
the last month Connecting brands and
people at festivals is
more interactive than
ever
OUR
THOUGHTS ON & FINALLY
If the UFC is
dangerous for
brands
Two strange but
true stories, Top 5
endorsement
earners, who to
follow, and what’s
happening in July