3
SLICED
A n o p u l e n c e o f S u p e r B o w l L I A c t i v a t i o n s
BOSE – IN-STADIUM
B o s e b o u g h t b a c k t h e b r a n d ’ s # L e t s H e a r I t c a m p a i g n f r o m l a s t y e a r ’ s S u p e r B o w l , b u t on a n e w l e v e l . T h i s y e a r , B o s e e n c o u r a g e d A t l a n t a F a l c o n s a n d N e w E n g l a n d P a t r i o t s f a n s t o u p l o a d v i d e o s o f t h e m s e l v e s p e r f o r m i n g t h e i r t e a m ’ s c h a n t s o n s o c i a l m e d i a u s i n g t h e h a s h t a g # L e t s H e a r I t . T h e b r a n d , a s p o n s o r o f t h e N F L s i n c e 2 0 1 4 , t h e n c r a f t e d a m o n t a g e t h a t w a s p l a y e d o n t h e J u m b o t r o n a t t h e NRG S t a d i u m d u r i n g t h e w a r m u p .
McDONALD ’ S – TVC & REACTIVE
McDonald ’ s USA used the Super B o w l L I t o l a u n c h t h e i r n e w c a m p a i g n # B i g M a c F o r T h a t w i t h a 30- second spot . Three o f t h e c h a r a c t e r s f r o m t h e s p o t t h e n feature in short video clips reacting to the in- g a m e a c t i o n l i v e d u r i n g t h e g a m e . A g r e a t e x a m p l e o f r e l e v a n t , r e a c t i v e a d v e r t i s i n g f r o m t h e f a s t - f o o d f r a n c h i s e .
WIX – FACEBOOK & YT LIVE
F o r t h e t h i r d c o n s e c u t i v e Wix S u p e r B o w l c o m m e r c i a l , t h e w e b s i t e b u i l d i n g e x p e r t s a r e already making waves ! They made history o n J a n u a r y 1 7 w h e n t h e y b e c a m e t h e f i r s t b r a n d t o e v e r release the creative f o r a S u p e r B o w l a d o v e r F a c e b o o k & Y o u T u b e l i v e . T h e n , t h e y b r o a d c a s t t h i s actionp a c k e d c l i p starring Wonder W o m a n ( a k a Gal Gadot ) a n d J a s o n S t a t h a m .
GATORADE – DIGITAL DUNK
Gatorade brought back its d i g i t a l d u n k lens o n S n a p c h a t f o r t h e S u p e r B o w l , l e t t i n g u s e r s s u p e r i m p o s e a G a t o r a d e b a t h o v e r t h e i r v i d e o selfies . The S napchat lens w e n t l i v e f o r 4 8 h o u r s a r o u n d t h e S u p e r B o w l , d u r i n g w h i c h p e o p l e s e l e c t e d i t f r o m S n a p c h a t ' s l i b r a r y o f a n i m a t e d filters . Iconic NBA star Dwayne Wade was s i g n e d u p t o h e l p p r o m o t e t h e l e n s .
VISA - TECH SHOWCASE
O f f i c i a l N F L s p o n s o r V I S A u s e d t h e S u p e r B o w l t o s h o w c a s e t h e i r n e w e s t p a y m e n t m e t h o d w i t h a s e r i e s o f d e m o v i d e o s o n Facebook and Twitter . A n t o n i o B r o w n , an N F L s t a r , h e l p e d V I S A p r o m o t e t h e V I S A p a y m e n t r i n g s , t h a t a c t a s a c o n t a c t l e s s p a y m e n t c a r d w o r n o n y o u r f i n g e r . W i t h t h e winners of the Superbowl receiving the c o v e t e d w i n n e r ’ s r i n g , t h i s i s a n intelligently timed campaign .
PEPSI – HALFTIME SHOW
P e p s i u s e d t h e i r s p o n s o r s h i p o f t h e H a l f t i m e s h o w t o b r i n g f a n s e x c l u s i v e behind-the-scenes a c c e s s v i a t h e i r w e b s i t e . I n a d d i t i o n , t h e y h a d a l i v e c o m p e t i t i o n in w h i c h f a n s h a d t o u s e t h e h a s h t a g # pepsihalftime for a c h a n c e t o w i n p r o p s f r o m L a d y G a g a ’ s n o w - i n f a m o u s a n t i - T r u m p h a l f t i m e p e r f o r m a n c e .