remark August 2017 - Page 9

3 SLICED Brands serve up an ace for Wimbledon STELLA ARTOIS – ‘VANTAGE POINT’ PADDY POW ER STUNT Stella Artois treated Londoners not able to make it to this year’s Wimbledon, providing a free ‘Vantage Point’ in Central London to catch all the action. Not only supplying free viewing, Stella also provided tennis fans with food, drink and unconventional comedic commentary from Matt Richardson and Goran Ivanisevic. As well as the chance to win prizes every time an ace was served! The bookmaker is no stranger to a few cheeky tactical marketing stunts, and their nod to the start of Wimbledon saw no change in their marketing exploits. With Andy Murray announcing just before the start of Wimbledon that he was expecting his second child, Paddy Power vandalised the famous Cerne Abbas in Dorset, as a nod towards both Murray’s exciting announceme ЁѡхЁѡ)ɕѥ́ѕ́ѽɹи)- I= %9M=9LY%8]%5 1]Q )%ɑȁѼɥٔ݅ɕ́Iͽ́)- ѠɅ́ѕɅ䁉ɽ՝Ё)͕ȁѼѡɕхɅЁݥ́ݥѠѡ)ѕɅѥٔɍA)-éɕхɅЁݥ܁])ɽєѼѡ̤Ʌ͙ɵѼ)ѕ̵ՔѠѥ͕́)ѼѡɕхɅЁ͕́ݕ)ٕѥͥѡ́ѡЁIͽ́́)͕ٕЁ- ٥́ͥѕЁͽȁ)]ɕЁ啅̰ѡ́啅ȁ݅)ɕиI݅ɑ́ɽѕѡ́啅ˊe)ݥѠݥ݅эɽ٥)ݥѠԁ̰ٔ͡͡ݸٔ))䁄܁ɥ䁝ՕЁѥ)ѡ͔є͕ٕ́͡ѡЁ)]ɽ٥ѡѕЁͥ)፱ͥٔѕЁѡѼ]%8)ѥ́Ѽѡ ͕́͡)!M =UIP)Q́]ՕՔ͕݅́Ѽ)!M éمхѡ́啅Ȱ́ѡ͕Ё+a ЀÊdͥѼѕхѡ݅ѥ)̸Q́Ցչѥ́Ѽ)Ё!M Q́1̰Ս́Q)!Ʌ%م͕٥ѡɵɔ)!M ٕɽ՝ЁI ձͽɕ)5ͭѼͽɕѠ)хչ́Ѽٕ役ѕх)ѡȁɹѼѡ]ѕ̸)A%55L1=89e=9)%ӊéɐѼѡ]ݥѡ)ѕɕѥЁѼѽѥѕ)ٕɥMɅ݉ɥ́ ɕ)A%55LQ́啅ȰÁɕѡ)]ٕٔȁ1Ց+aQAé] ˊdѡѕɅ)ѡMɥ́IݡЁͼ)Ʌѡȁ́Ѽɥ)]ɕ԰Ցѡ)ѱ䁹`Adɥ