remark August 2017 - Page 5

1 REPLAY A few of the latest sponsorship campaigns from the last month Sky Ocean Rescue Kia Oval recently announced their partnership with Sky Ocean Rescue. An initiative by the broadcaster to broaden awareness in how we can protect our planet, specifically focusing on stopping the littering of our oceans with plastic. Amazon outmuscle Sky Formula 1 snapped up Sustainability Partners Amazon continue their quest to attract consumers to their subscription based platform through the acquisition of the exclusive rights to the ATP World Tour, having successfully out-bid Sky. Snap Inc and Formula 1 announced a global partnership to cover it’s upcoming races on “ Discover ”, Snapchat’s curated editorial platform. With the PyeongChang Winter Olympics only half a year away, they have announced two exciting partnerships, with the view to improve and assist with the local environment. The initiative sees Kia Oval take a step towards becoming a plastic free venue. You wouldn’t believe it, but, in the time it takes to bowl one over in cricket, the equivalent of four dump trucks worth of plastic is dumped in the ocean. This deal makes Amazon Prime Video the home for almost all men’s top -flight tennis, leaving only the four grand slam tournaments exclusively linked to other broadcasting outlets. The Amazon deal includes the keenly followed ATP finals at the O2 in London. This is the first time that Formula 1 have collaborated with a major digital and mobile-first brand. The platform will make use of “Our Stories”; this encourages Snapchatters at the same event to contribute to a collective video stream, displaying their unique perspectives. Having partnered with the IOC since 1928, Coca Cola will carry out a local project to improve the quality of water in PyeongChang. This supports the organising committee’s vocal plans of focusing heavily in supporting the environment and local sustainability. To raise awareness and reduce the amount of single-use plastic consumed, d u r i n g t h e 1 0 0 th t e s t a t t h e gr o u n d , 20,000 limited edition refillable water bottles were given out each day to the first 4,000 people in attendance. With a bid thought to be worth more than £10m a year, Amazon have “aced” Sky and made its first move into live sports broadcasting outside of the US, with events being covered in the UK, Madrid, Paris and Shanghai, amongst others. This allows Formula 1 to develop it’s plan to screen on multiple digital platforms. With more than 166 million daily active users globally, this allows it to reach an unprecedented online level of viewership. Telecommunications company KT will look to provide IT services in order to improve the tourism readiness of the South Korean province. Those of you going to these games, fear not ! Always stay connected!