remark August 2017 | Page 3

1 2 3 4 5 A MONTHLY COMMENTARY ON THE WORLD OF SPORT & ENTERTAINMENT FROM LEO BURNETT’S SPONSORSHIP TEAM SLICED Brands serve up an ace for Wimbledon REPLAY PACESETTERS The biggest news in sponsorship during the last month McDonald’s and the FA lead the charge at the Women’s EURO 2017 OUR THOUGHTS ON & FINALLY Why women’s sport is attractive to brands Two strange but true stories, Top 5 female athletes to follow, and what’s happening in August