5
& FINALLY
A mixture of two strange but true stories, Top 5, who to follow and what’s happening in April
WHAT’S ON IN APRIL
2 nd 8 th
Checkatrade Trophy
Final at Wemble y Grand Nat io nal,
Aint ree
Rando x Healt h
9 th
2017 F1 Race in
Shanghai, China
Heineken, Tat a
Co mmunicat io ns
14 th
–
23 rd
Co achella
Empire Po lo Club,
Go lden Vo ice
STRANGE BUT TRUE
TOP 5 ANNIVERSARY
ACTIVATIONS
DUNKING DRONES PASS THE HEINZ
T o ma r k O r e o ’ s 1 0 5 th b i r t h d a y a n d t h e
a n n u a l 6 th M a r c h “N a t i o n a l O r e o D a y ” ,
the cookie company tried a new kind of
signature dunking: via drone. In a unique twist, a 50-year-old (in
theory) concept from the TV show Mad
Men is becoming reality for Heinz in
NYC.
Setting up a few hundred cups of milk on
a barge on New York’s East River, a team
of drone pilots launched an aerial cookie
assault, successfully hitting their mark,
and completing Oreo’s first -ever drone
dunk. They even got a bit of slow -mo
footage of the momentous event! The
stunt also launched an #OREOdunkcontest
encouraging fans to post pictures and
footage of their most impressive dunk for
a chance to win prizes. The three ads, which had images of food
with the three simple words “ PASS THE
HEINZ ” on them, were created in the
“1960’s” and will run across OOH and
print in NYC in Variety magazine, the
New York Post as well as social media.
Typewriter-published credits were also
shared with the launch of the campaign,
proving that some clients really do take
forever to approve an idea…
1
2 1 0 5 th : O r e o ’ s D u n ki n g D r o n e s
3 7 5 th : K r a f t M a c & C h e e s e O l d
Birds New Tweets
4 2 0 th : O l d N a vy ’ s N a vy W a l l
5 5 0 th : T i m H o r t o n ’ s T i me T r a ve l
Cafe
1 0 0 th : H e l l ma n n ’ s G i a n t P i c n i c
Table
WHO TO FOLLOW
1 @HeinzKetchup_US to see
how Mad Men progresses
2 @McDonaldsUK to keep an
eye on the Mum of the Year
3 @O2 for more potential post-
Six Nations innovative content
4 @GettyImages to find out who
wins their coveted internship
5 @Fanatics for all their
America’s Cup excitement