GLAMOROUS MERCEDES-BENZ BOKEH SOUTH AFRICAN INTERNATIONAL FASHION FILM
FESTIVAL SET TO INSPIRE
Now in its 4th year, the prestigious Mercedes-Benz Bokeh South African International Fashion Film Festival is set to dazzle, entertain and educate attendees from 7 to 8 April 2017 at the flagship Mercedes-Benz dealership in Century City, Cape Town. Starting with two workshop packed days, this year will also see two glamorous Oscar Awards styled red carpet evenings. Friday evening hosts the first eight category awards, followed by the second eight on Saturday night, and culminating with a glittering after party.
“We are delighted with our sponsorship of the annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival, as we are currently involved across more than 50 international fashion platforms globally. The parallels between exclusive cars and luxury fashion collections were identified within the group at an early stage, with both worlds showcasing passion, creativity, style, ground-breaking design, the finest materials and first-class technical innovations as critical factors for success.” says Selvin Govender, Marketing Director of Mercedes-Benz Cars.
For budding film and fashion enthusiasts, directors and creatives the festival line-up promises an informative and inspiring two days of seminars, screenings, panel discussions and workshops by leading local and international industry experts in the fashion and film genres.
“The 2017 Mercedes-Benz Bokeh South Africa International Fashion Film Festival is the most prestigious Fashion Film Festival in the world – leading by example! Once again supported by my talented Bokeh Team we have curated a festival showcasing the best fashion films from the world’s top film makers and designers. This year’s red carpet events, daytime masterclasses and exhibits, will once again impress our guests and fans. We are celebrating new partnerships and new ideas at Bokeh and invite everyone to take part in the magic. This year’s festival is for all brands, agencies, fashion and film enthusiasts to enjoy!” says Adrian Lazarus, Founder and Managing Director of the Mercedes-Benz Bokeh South Africa International Fashion Film Festival.
agencies, fashion and film enthusiasts to enjoy!” says Adrian Lazarus, Founder and Managing Director of the Mercedes-Benz Bokeh South Africa International Fashion Film Festival.
Brand Manager of Oude Meester; Sihlo Dangazele comments, “We are once again excited to be involved in this amazing event which highlights the international phenomenon of merging fashion and film, so much so that this year we are sponsoring the Best Picture Award by offering a grand prize of a R100 000 4k camera system. This brand alignment fits perfectly with our values and we see a great partnership going forward with ourselves and the Bokeh Team!”
Highlights on day one include the Emerging Creative Talent Showcase, Fashion Revolution; a discussion on ethical and sustainable clothing, a make-up master class with internationally acclaimed make-up star, Einat Dan and Ethereal Lust; the first SA International Hair Championships. While on day two attendees can look forward to an Adobe master class by Carla Ralph of Digital Media Solutions, Fujifilm-South Africa’s showcase, and Gothic Couture; the South African International Creative Make Up and Body Art Championship.
“Fujifilm SA is proud to partner with the glamorous Mercedes-Benz Bokeh South Africa International Fashion Film Festival in April this year.” says Eslie Basson, National Sales Manager for Fujifilm. “We have chosen this specific event to showcase our latest innovations in camera technology for both the photographic and film market with opportunities for guests to personally try out the new Fujifilm X-T2 / X-T20 & Instax cameras at our Touch and Try Station, or shoot a picture on our newest arrival to the Fujifilm brand; the medium format GF.”
The festival’s aim of acknowledging and rewarding upcoming fashion and film talent is set to have more impact than ever, with over 512 film submissions this year of which 120 will be screened over the two days. The 120 films chosen as the Official Selection will all stand the chance to win some amazing prizes.