Reliance Auctions - Company Profile | Page 5

TM Your Auction Partner The seller benefits from auction The seller benefits from the 'hype' created by the auction platform. There is a sense of urgency to the sale, and a fear of loss which attracts maximum buyers to the auction. The more buyers, the more fierce the bidding and the greater the result. Sellers have come to realise that auction provides them with a quick turnaround time, a sale is concluded within twenty one days. This prevents unnecessary holding costs, e.g. interest, insurance, bond costs, rates and taxes, etc. and allows the seller to proceed confidently with his plans without being subjected to a long drawn out sale. The seller gets to place a reserve on the property and an offer made on auction is non suspensive, i.e. not subject to a bond - or any other suspensive conditions. Finance must be in place prior to bidding. This alleviates the uncertainty of whether or not the buyer will qualify for finance and places the seller in full control of the sale. On the fall of the hammer the successful bidder secures his bid with a deposit, furnishing guarantees for the balance within a set period after acceptance of the sale. These bona fide buyers are stimulated by the auction atmosphere and the highest price achieved at the auction is pocketed by the seller with the added benefit that the buyer is responsible for the auctioneer's fee. The buyer benefits from auction Buyers have a strong preference for acquiring property on auction as auction sales are overtly transparent, fair and open. There is no risk of over paying for a property as the buyer determines the market value. The seller cannot be accused of covert dealing, selling to a preferred buyer or selling at an inflated price. The buyer understands that auction provides an immediate result, alleviating lengthy, time consuming negotiations with sellers who often have unrealistic price expectations. An auction publicly demonstrates to the market that the seller is serious and not just testing the market and that the sale is genuine. The auction platform facilitates a fair process. Buyers know quickly whether or not their offer was successful, enabling them to implement their plans for the property timeously.